Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,716 articles
Latest in Google

32 Ways to Trip a Google Spam Filter

Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google…

By P J Fusco · 30 Apr 2014

SEO

4 SEO Myths & Conspiracy Theories Google’s Matt Cutts Wants to Die

Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords…

By Jennifer Slegg · 30 Apr 2014

SEO

Why Google Changes Your Titles in Search Results

How does Google determine what they will use for the title of your page in search results? Is it influenced by schema?…

By Jennifer Slegg · 29 Apr 2014

SEO

Google’s Matt Cutts: Small Sites Can Beat Large Sites in Search Results

If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't…

By Jennifer Slegg · 29 Apr 2014

PPC

360i Agency Says New Technology Reverse Engineers AdWords Quality Score

Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score…

By Jessica Lee · 29 Apr 2014

Analytics

12 Critical Metrics to Help You Build a Data-Informed Content Strategy

There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search,…

By Simon Penson · 29 Apr 2014

SEO

Your SEO Competition Isn’t Who You Think It Is

Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The…

By Nathan Safran · 29 Apr 2014

SEO

5 New SEO Mantras to Replace Old, Inefficient Thinking

In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral…

By Purna Virji · 28 Apr 2014

SEO

4 Reasons Nofollowing All Links Is Absurd

Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow…

By Jon Ball · 28 Apr 2014

SEO

Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]

Less than 1 percent of websites have implemented Schema markup. However, pages with Schema integration rank better by an average of four…

By Jessica Lee · 28 Apr 2014

Industry

Vic Gundotra Leaving Google, What’s It Mean for Google+?

Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future…

By Jennifer Slegg · 25 Apr 2014

PPC

Google AdWords Dynamic Search Ads: 10 Quick Tips to Get Started

Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly,…

By Jennifer Johnstone · 25 Apr 2014

Analytics

5 Steps to Quick Insights Using Google Analytics Solutions Gallery

Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You don’t…

By Jamie Smith · 25 Apr 2014

Development

5 Ways You Can Avoid FOMO When Developing a Website

Nothing can compare to launching a new website. There's a lot to get done and all the checklists in the world probably…

By Brittney Sheffield · 24 Apr 2014

Local

Nuances of Spanish Language Search Marketing

This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns…

By Michael Bonfils · 24 Apr 2014

Development

How to Avoid Buying a Bad Domain – Tips From Google’s Matt Cutts

Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can…

By Jennifer Slegg · 23 Apr 2014

Industry

Bing in the Classroom Now Open to All U.S. Schools

Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since…

By Jennifer Slegg · 23 Apr 2014

SEO

Are All Sitewide Links Unnatural?

While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to…

By Marie Haynes · 23 Apr 2014

SEO

4 Keyword Research Techniques in an Age of Vanishing Keyword Data

Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use…

By Erin Everhart · 23 Apr 2014

Analytics

Rank Still Matters in the Age of Secure Search

Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success.…

By Jim Yu · 23 Apr 2014

PPC

Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

Two new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Two other features are…

By Larry Kim · 22 Apr 2014

Development

Schema.org Introduces New Elements for Actions

Schema is expanding its markup to include Actions, Potential Actions, and Entry Points. According to schema.org, the new schema is for helping…

By Thom Craver · 22 Apr 2014

PPC

Google Reveals New AdWords Features: App Ads, ‘Enterprise’ Tools, & More

During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new…

By Lisa Raehsler · 22 Apr 2014

Industry

26 Free (or Free-to-Try) Online Collaborative Tools for Marketers

Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free…

By Ken Lyons · 22 Apr 2014

Analytics

Google Analytics Content Reports: Understanding the Key Benefits

The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages…

By Anna Lewis · 22 Apr 2014

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