Google.
Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position
AdWords Call Metrics are now available to all advertisers in the US and Canada. The service auto-generates unique toll-free forwarding numbers to…
Google Tests Locked Search Box, New-Look Instant Previews
Apparently not content with its recent makeover, Google is testing a new search interface that locks the top navigation bar, search box,…
Google News Badges: Now Searching News Has Gone Social
Google News has announced a gaming-inspired program, offering badges for using Google News as your portal for primary news. Google now lets…
AdWords Adds Top vs. Side Reporting
To help AdWords users get more accurate feedback on how their ads are performing, Google is adding a new data table option…
How to Optimize 3 Important Internal Link Structures
Your goal is to help users find information and search engines determine relevancy. Ensure you’re using the optimal link text for the…
Killer Technology: Gutenberg to Zuckerberg and Beyond
Each new technology that comes about is a killer of this or that is a direct result of sensationalism surrounding – unfortunately…
Understanding the 98 Google Local Ranking Factors
David Mihm has released his annual Local Search Ranking Factors list, which compiles feedback from 33 local optimization experts. The 98 resulting…
Facebook Bans Advertiser Pushing Google+ Follows
It appears Facebook is getting aggressive in the ad department and may be feeling the heat from Google’s social project. Facebook has…
SEO is More Alive Than Ever
SEO is dead? Long live SEO! Search engine optimization is evolving, extremely dynamic, and more alive than ever. The proof: over the…
The Google+ Controversy & Virtual Worlds – A Question Of Identity
The Google+ rules say to sign up using "the name your friends, family, or co-workers usually call you." Seems Google was shortsighted…