Google.
Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion…
Link for People, Not Search Engines
There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal…
How Targeting People Will Change Paid Search
Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to…
Search and Social Marketing Olympians Compete for ROI Gold at SES London
Business optimization in a digital age is the overriding theme for SES London this year. But it goes far beyond that. Experience…
Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings?
Is a new local paid inclusion program that promises to "put your business above the competition" in local search rankings really in…
Yandex Extends Map Capabilities To 4 More Continents
Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of…
Obama’s Google+ Hangout: Google Angers Potheads, President Won’t Dance a Jig
Yesterday, President Barack Obama participated in a “virtual town hall” with citizens from across the United States in a Google+ Hangout. Obama…
U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012
Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad…
3 Keys to Optimizing Your PPC Campaign Structure
Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating…
Digital Asset Management Strategies to Grow Your Audience
Digital marketing optimization is more than just optimizing the media and content for search engine rankings. Your digital asset manager can leverage…