Google.
Is Google’s Knowledge Vault Smarter Than Siri and Cortana?
In a knowledge panel test conducted by Stone Temple Consulting, Google Now is in the lead in terms of the volume of queries addressed, and is more accurate…
Penguin Recovery: Should You Be Removing Links or Just Disavowing?
If you've been hit by Penguin, do you need to remove all your unnatural links, or is it enough to use Google's…
The Evolution of SERPs and User Behaviors
User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP…
The Private Blog Network Purge – Are You at Risk?
What are PBNs exactly, and do you need to worry about being hit by Google's PBN penalty?
Drive Your Clicks In-Store With Local Inventory Ads
Local inventory ads, a new version of the product listing ads, will also display a store marker in addition to the price,…
7-Point Relaunch SEO Checklist
We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items…
Google Panda 4.1 Update Will Affect 3 to 5% of Queries
The newest Google Panda update proves yet again that there is no replacement for quality content.
2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough
AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too…
Internet Marketing for 2020
A look at what the future might hold for search marketers, created with clues from Google's algorithms and patents.
There’s a Good Chance Google Is Rejecting Some of Your Products Right Now
A simple guide for how to prevent your products from getting rejected on Google.
So Long, Farewell, Auf Wiedersehen Yahoo Directory
Yahoo will be shutting down Yahoo Directory as well as Yahoo Education and Qwiki. The Directory will officially shutter on December 31,…
Privacy-Savvy Search Engine DuckDuckGo Blocked in China
Search engine users in China got a rude awakening when they realized last week that DuckDuckGo had been blocked or was temporarily…
Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com
The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction,…
Google AdWords Offers Ad Creative at Scale for PPC
Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for "thousands, or even millions of products"…
Improved Targeting Available for Bing
As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach,…
Chasing Google Changes to Authors and HTTPS
In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we…
Accidents Are Great for Link-Building
Link-building is often the result of a deliberate action and seldom something accidental. However, accidents and deliberate accidents have proven to attract…
Google’s New Structured Snippets Pull Facts Into a Page’s Search Results
This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its…
Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform…
Maximize Your Holiday Prep for Google Shopping
By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season.
Responding to Device Changes in Google and Bing
Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within…
Links, FUD, and Webmaster Guidelines
There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. You owe…
Bing Ads Reveals Dynamic Sitelinks
Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions.
Centralizing Location Data: 3 Steps to Local SEO Success
National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure…
Google’s My Maps Upgrade Presents Opportunities for Local Search
Google's My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers…
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