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Search Marketing Olympics: Chasing Gold Rankings
As search marketers begin to flex their muscles, stretch, and prepare for new events in the Search Marketing Olympics, it’s vital to…
Semantic Search: The Eagle Has Landed
Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is…
Why Tablets Should be a Core Component of Your Paid Search Strategy
Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest…
Social Network Visibility in the SERPs for Personal Brand Searches [Study]
Earlier this year we analyzed how social networks appear in the search results for 500 of the world’s top tech writers. Given…
AdWords for Video: The Good & The Bad From a Video Ad Junkie
To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws out the…
Marissa Mayer Named Yahoo CEO
Long-time Google executive Marissa Mayer has been named president and CEO of Yahoo. Google's 20th employee resigned from Google yesterday. She starts…
7 Habits of Highly Effective SEO
Proper SEO efforts need to be worked on a regular basis to realize the types of gains that can deliver really solid,…
How to Predict Keyword Profitability in New Verticals
Want to gauge organic keyword profitability? This four-step forecasting model will help you predict the potential value of your target keyword verticals,…
How Search is Helping Quora Break Through to the Mass Market
Quora is seeing tremendous growth, with traffic to the site increasing by nearly 300 percent over the past year to more than…
Google CEO Larry Page Returns to Work After Illness
Google Executive Chairman Eric Schmidt said that CEO and co-founder Larry Page returned to work last week following an unspecified illness and…