Google.
Expert Tips for Cracking Pigeon and Winning Local
Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here's some insider advice for getting to…
SES Miami Preview: Google’s Tech Lead Maile Ohye
In advance of her session at SES Miami on March 26, Google’s Maile Ohye shares how marketers should be thinking about customer-centric…
Updating Your Website? Avoid These 4 Common SEO Landmines
Whatever the reason and whatever the scope, you’ve decided to update your website and if you’re going to be successful, you’ll need…
#SESLON: Mobile Is the Future, No Seriously, It Really Is, Says Google
At his SES London keynote, Google's Ian Carrington discussed the evolution of digital marketing, which has become synonymous with mobile.
Are Your PPC Campaigns Tagged for Success?
Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol.…
#SESLON: An IoT Mindset Will Make Marketing Smarter
Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two…
Google Knowledge Graph Injects Medical Symptoms Into Search
When users Google common illnesses, the company's knowledge graph will now provide symptoms, treatments, and even illustrations to help users get help.
The Ultimate Guide to PPC Call Tracking
Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to the keyword…
Google AdWords Upgrades URLs for Better Tracking
Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means…
Right to be Forgotten Should Apply Only in Europe, Says Google
Wikipedia founder Jimmy Wales among those backing Google's stance.
Google’s “Local Guides” Encourage Yelp-Like Reviews on Mobile
In the latest update to the Google Maps app is "Local Guides," a feature that is similar to "Yelp Elite."
Google Continues to Urge Marketers to Be Mobile-Friendly
The tech giant is sending warnings to webmasters whose sites are not mobile-friendly. How can you adapt and optimize your mobile SEO…
Will Apple Have Its Own Search Engine?
A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are…
Tweets to Appear in Google Searches
Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will…
Does Bing Deserve More of Your Money?
This may just be the beginning of a conversation about search engine budget allocation.
Google Disabled 524M Bad Ads Last Year
Counterfeit product ads are down, but Google has to fight as hard as ever to combat weight loss scam ads, according to…
Google, Microsoft, and Amazon Pay to Unblock Ads
Adblock Plus has been taking money from major tech companies to have their ads unblocked.
Snapchat Discover Signals Future SEO Changes
Will Snapchat's new content partnership alienate search engines, and bring big SEO headaches for content publishers down the road?
Super Bowl Recap: Budweiser Scores Big on YouTube, Tom Brady Dominates Google Search
Google’s newest Super Bowl stats reveal that Budweiser is the winner on YouTube, and MVP Tom Brady is the most searched quarterback.
Google’s Matt Cutts on SEO: A Retrospective (2011-2014)
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry.…
Local SEO: 5 Advanced Tactics for Greater Visibility
Like all other areas of SEO, local SEO is an ever-evolving entity. The last few years in particular have seen huge changes…
Should We Still Worry About Thin Content?
It’s not about the quality of the copy but the value that content adds to the user.
Super Bowl Teasers, an NFL YouTube Channel, & Google Search Updates
The Super Bowl is quickly approaching and fans are anxiously awaiting, and searching for information about, the biggest game of the year.
Google Trash Can Recover Your Deleted Analytics
A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash…
Adobe Finds Google’s CTR Growing Faster Than Its CPC
Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report.
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