Google.
Looking for the Juiciest ROI? Pluck the Low-Hanging Keywords
Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's…
The 5-Step Plan to PPC Prioritization for Maximum Profits
These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success…
Build Relationships, Not Links
Building relationships isn’t about trying to influence machines – it’s about trying to influence people. Here’s how tapping into the study of…
How Can You Show Potential SEO Clients That You’re Trustworthy?
To truly “optimize” (meaning “make it as good as it can be”), customers need to engage with someone who really does SEO…
Strong IPhone 5 Sales Help Apple Overtake Android in U.S.
New data show that IOS has once again pushed past Android in the U.S. The statistics show that IOS now has a…
Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. The newly acquired company was awarded a patent this…
Google+ VP: “We Don’t Need Ads to Make Next Week’s Payroll” Like Facebook
Google's Bradley Horowitz took the opportunity in an onstage interview to slam Facebook Ads, claiming they are intrusive and “pissing off users.”…
A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement
Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is…
How to Land an Internship in Search
An internship is a great way to open the door to a rewarding career, but the competition is often fierce - especially…
Is Google Trust Being Scroogled?
Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. The campaign publicly points out,…