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Why Your PPC Ads Must Meet the True and Positive Needs of Prospects
Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various…
Did $2 Billion in Google Tax Money Disappear in Bermuda Triangle?
Google shifted $9.8 billion in revenue to Bermuda in order to avoid paying $2 billion in global taxes, Bloomberg reported. The search…
Gangnam Style, Royal Wedding, Olympics Top Google UK 2012 Searches
Google’s Zeitgeist report is out and provides an overview of what people in the UK concerned themselves with during the past year.…
FTC: Mobile App Developers Still Failing to Protect Kids
The FTC has issued a report on software apps that criticizes their trampling of the privacy of children The report, "Mobile Apps…
AdWords Christmas List: 6 New Features Google Should Add in 2013
What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords…
Google AdWords Bulk Edit Facility: 4 Key Use Cases
The new bulk edit facility in the AdWords interface is a long overdue move that replicates some of the best features of…
YouTube Takes Flight Aboard Virgin America Airlines
Google has signed a deal to provide in-flight YouTube videos on Virgin America airlines. The company said that it had agreed to…
Google Forces Raven Tools to Kill Rank Tracking Tool
Raven Internet Marketing Tools is discontinuing its popular rank checker tool. This decision comes after failing to pass an annual Google AdWords…
Ada Lovelace Google Doodle Celebrates First Computer Programmer
Today's Google logo celebrates mathematician Ada Lovelace, widely credited as the world’s first computer programmer. Her work on Charles Babbage’s Analytical Engine…
Bing Social Search: 4 Keys to Higher Organic Click-Through Rates
Bing continues incorporating social into its search results – with Facebook Likes and a unique people algorithm that recommends industry experts. Optimizing…