Google.
Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve out the latest niche in digital…
How To Find Historical Google Search Query Data in 8 Clicks
Optimize SEO strategy with this eight-click solution for integrating Google Analytics with GSC Search Query Data. Also this can help to elude…
How Google Personalizes Your Search Results
Using a patent for personalization, this post evaluates how Google is able to tailor search results to a user's personal taste and…
Will the Rise of Mobile Apps Kill SEO and SEM?
While mobile apps seem to be monopolizing much of search, SEO and SEM are not going anywhere anytime soon. But industry participants…
Google Comes Back with Android Pay
When Apple Pay was released, it blew Google Wallet out of the water. A year later, the latter has been re-branded as…
The Current Status of Google’s Penguin Algorithm
This analyzes the evolution of Google's Penguin Algorithm from its 2012 debut to its present status. Is Penguin due for a comeback…
Google AdWords Adds a New Feature: The Drag-And-Drop Report Editor
This analysis of the new Drag-And-Drop Report Editor on Google AdWords explains the benefits of its functionality, while also noting the elements…
AdWords: Now Catering to Multi-Channel Advertisers
Recent upgrades to Google AdWords allows the platform to generate multi-channel advertising campaigns with ease. This discusses how these optimizations can benefit…
A 14 Point Checklist for Designing a PPC Landing Page
For a successful PPC strategy that regularly transforms clicks into conversions, consider this 13 point checklist to help improve the layout and…
Are You Making It Easy For Search Engines To Crawl Your Site?
For quality site paths that will attract the attention search engines and ultimately drive user traffic, here are some suggestions to make…
Google AdWords Rolls Out Structured Snippets
Here's how Google AdWord's new ad extension, structured snippets, can optimize your advertising campaign by driving traffic, boosting CTR, and increasing conversion…
Why Did Google Choose ABC.XYZ for the Alphabet Domain Name?
What is in a domain name? Rather than using one of its many top level domain options, Google took a different approach…
Conquesting: An Arrow in Your Brand Search Quiver, Not a Cornerstone
This explains the concept of conquesting and how it can benefit digital marketing strategy. Beat the competition to the punch by purchasing…
Is It Time to Add Click-to-Call Campaigns to Your AdWords Arsenal?
Learn how to set up a click-to-call campaign in Google AdWords, and also understand the pros and cons of using a call-only…
Google Integrates Search and Dictation into Docs
Google has added some nifty updates to Docs including search, dictation, and new templates, all of which make for a much more…
Google Gets Tough on Mobile App Interstitials
Google says that sites using intrusive app download interstitials will find it harder to rank in mobile searches from November.
SEO for E-Commerce Websites
Consider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO…
How to Build a Better SEM Audience Profile – for Free!
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM…
Google Has a New Look and We Really Like It
The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think…
Allrecipes.com Reboot Demonstrates Union Between Search and Social
Today, Allrecipes.com unveils its redesigned site, which has become a search-influenced social network focused on connecting users based on their cooking and…
Maximizing Profit in Shopping Campaigns
Search marketing shopping campaigns like those used for Google Shopping can improve strategy and increase profit by utilizing the economic principles of…
Google Kills Flash Advertising in Chrome for Good
Like many of its industry counterparts, Google is eliminating Flash-enabled ads on Chrome.
6 Quick Tips to Prevent SEO Annotations from Becoming a Chore
Too busy to do SEO annotations? Determining what warrants being annotated in the first place, writing everything down, and evaluating your process…
AdWords Dynamic Structured Snippets Are Here and the Results Are Mixed
Appearing differently than Google intended, dynamic structured snippets have started showing up in AdWords campaigns and possibly point towards a trend in…
Facebook Forks Out S**tloads to Disrupt Digital Assistants
Facebook debuted a digital assistant, M, that mixes artificial intelligence with human hands. Could M be the definitive digital assistant, or is…
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