Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
SEO

Cyber Monday Optimization Checklist

You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for…

By Jim Yu · 12 Nov 2013

Social

Top Tips for Social PPC Success From the Experts

While there are many similarities between social PPC and search PPC, there are some key differences. If you're struggling to get your…

By Melissa Mackey · 12 Nov 2013

Analytics

5 Analytics Focal Points for Proactive SEO Tacticians

Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues.…

By Josh Mccoy · 11 Nov 2013

Content

Make Your Own Keywords

Trends without query volume are content marketing opportunities. They are business-building opportunities. They are stuff of which money is made. Here are…

By Andrew Delamarter · 11 Nov 2013

Industry

Google Whipped by Censorship Ruling in Max Mosley S&M Case

Former Formula One racing president Max Mosley beat Google in a French court which ruled Google must police certain S&M images of…

By Jessica Lee · 08 Nov 2013

Industry

4 Google Changes and How Online Merchants Can Adapt

Google has rolled out many changes of late, from "(not provided)", to local availability, to Hummingbird, and Shared Endorsements. Here's a quick…

By Mary Weinstein · 08 Nov 2013

SEO

Google Webmaster Tools Adds Manual Action Penalty: Image Mismatch

Reports of a new manual action alert in Google Webmaster Tools called "image mismatch" have been surfacing this week. Google explains how…

By Jessica Lee · 08 Nov 2013

Industry

Google Doodle Administers Rorschach Inkblot Test

Today's interactive Google Doodle honors Swiss psychologist Hermann Rorschach, best known for creating the Rorschach inkblot test. The Doodle adds a layer…

By Jessica Lee · 08 Nov 2013

Social

The Role of #Hashtags in Social Media and Search

Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social…

By Rebecca Murtagh · 07 Nov 2013

Local

315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study]

After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179…

By Jon Schepke · 07 Nov 2013