Google.
Capitalize on volume and long tail in Q4 with Dynamic Search Ads
In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays.
Accelerated Mobile Pages (AMP): one year on – stats and infographic
We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12…
Google’s biggest ever product announcement: what are the implications for search?
New products include a pair of Pixel smartphones, Google Home smart speaker, Daydream VR set, Google Wi-Fi router, and a higher-definition Chromecast…
Guide to Google ranking factors – Part 6: Trust, Authority and Expertise
This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating.
Penguin 4.0: a link builder’s perspective
It’s been two weeks since Penguin 4.0 was officially announced.
The changing SERP: understanding and optimizing above and below the fold
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they…
Google Optimize and Session Quality Score: a brief guide
Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform.
Guide to Google ranking factors – Part 5: duplicate content and syndication
This week we continue diving into on-page content factors, with duplicate content and syndication.
Six most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Penguin 4.0: what does it mean for SEO practitioners?
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week.
More online product searches start on Amazon than Google
The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared…
Reliable search volume data: a glimmer of hope
While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double take.
Five Google Shopping tips to help nail your Q4 ROI
Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing. So how do you make sure you…
Guide to Google ranking factors – Part 4: content freshness
This week's guide to ranking signals continues diving into on-page content factors, with content freshness.
Penguin 4.0 is finally here, Google confirms
After a couple of years waiting, and various algorithm fluctuations described as 'normal turbulence', Google has finally confirmed today that it's Penguin…
CTR as a ranking factor: what we know so far and how to action it
For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses…
Five solid Google AdWords insights from analyzing half a billion dollars in ad spend
In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms…
Google AMP is coming to organic search results – Update!
Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google…
Yelp vs. Google vs. Facebook Reviews: which should you focus on and why?
If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be…
Guide to Google ranking factors – Part 3: quality content
An algorithm won't judge for personal taste, but there are some technical things you can do to make sure your content is…
Google’s latest desktop SERP experiment: a whiter, more spacious background
Google has begun experimenting with a cleaner, whiter, brighter user interface.
Google announces two mobile-first product innovations at DMEXCO
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made two major product announcements this morning at DMEXCO 2016.
How does RankBrain work and what does it mean for search marketers?
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this…
Google experiments with new desktop SERP layout
Google is once again experimenting with a card-based SERP for desktop, where each result is placed in its own separated box like…
Google’s latest algorithm update: did anything happen and what might it affect?
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.
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