Google Webmaster Tools.
Ranking Boost Possible Without Penguin Refresh From Google
Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings.
Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]
In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.
Google Informs Webmasters of Faulty Redirects for Mobile Users
Reports this week show webmasters are starting to see notifications from Google when faulty redirects are detected.
10-Point Google Analytics Implementation Checkup
Here are some of the most important areas to review when you first gain access to a Google Analytics profile.
How to Align Google Webmaster Tools US and Web Report with Google Analytics
It's possible to align Google Webmaster Tools search query data with Google Analytics and that can help users identify the intent of…
The Incredible, Vanishing Authorship Program — Step Right Up, Folks!
The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program --…
Google Rolls Out Publisher Center to Improve News Discovery
The tool allows publishers to make changes to Google’s record of their sites and helps ensure those sites show up in Google…
Managing Your Robots.txt File Effectively
Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling…
New robots.txt Tester Launches in Google Webmaster Tools
The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages…
Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors
Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if…
Google Expands Mobile App Indexing in Search Results
Google is now indexing more mobile app content in its search results for those who have apps installed on their mobile devices.…
7 Outstanding Content Marketing Tips for Small Businesses
Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here…
Addressing Thin Content
You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest…
Quick Internal Linking Insight Using Google Analytics
Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information…
Google Updates Site Move Guidelines
Google has updated their guidelines to help webmasters deal with moving sites, including issues that might come up due to moving a…
Google Warns Smartphone Searchers About Homepage Redirects
When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results,…
Fetch as Google Adds Page Rendering
Google has added to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it…
Did Your Manual Penalty Disappear? It Probably Expired
Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few…
How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement
Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's…
Google Webmaster Tools: An Overview
Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site.…
How to Audit Your SEO & PPC Agency or Consultant
If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to…
32 Ways to Trip a Google Spam Filter
Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good…
4 Keyword Research Techniques in an Age of Vanishing Keyword Data
Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use…
Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift
Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of…
Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]
"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search…
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