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SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines
Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002…
Google Expands Search Results to Include Calendar, Drive
Google has extended its Gmail search field trial to include results from Google Calendar and online documents applications in Google Drive, as…
Inside Google Search Updates
It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As…
Top 10 High Impact Google AdWords Innovations to Watch Now
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive…
Why Paid Search for B2B Companies is Dead (or Dying)
PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be…
Twitter Ad Revenue Play: Now Allowing More Search Engine Indexing
Twitter made a change to their robots.txt file this month that will allow search engines like Google to crawl and index Twitter…
Aligning SEO Strategy & Social Media Activity to Build Links
It's becoming a necessity to integrate your SEO strategy with social media activity. Here are some examples of how aligning SEO and…
Google’s Anatomy
CEO Larry Page referred to Google+ as the company’s “social spine” in an earnings call earlier this year. If Google+ is the…
Sudden Search Traffic Drop? 6 Questions to Help Diagnose the Cause
Your website is humming along, then suddenly your traffic plummets. While could be a serious problem, you don’t have to panic. Use…
Google’s Rating Guidelines Adds Page Quality to Human Reviews
A new version of Google’s human rater handbook has hit the web. The 161-page General Guidelines document, version 3.27 dated June 22,…