Google My Business.
How to optimize your Google My Business listing
A Google My Business profile is an essential tool for local SEO and helps to cement the online presence outside of a website. Here we give you an…
10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some…
How to make sure your local search marketing is up to scratch
For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. And when users are…
Google’s constantly evolving search experience – and how it changes the game for local SEO
The importance of local SEO cannot be understated when you consider the dominance of mobile and the sky-high user expectations of being…
How to optimize Google My Business listings for multi-location businesses
Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple…
4 things to note when optimizing for local SEO in 2017
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for…
Hotel SEO: Five steps to optimizing hotel deals and listings
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are…
Google Home Services ads come to mobile search (then disappear again)
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS…
Where is Google heading with mobile local search?
In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search…
Five of the most interesting search stories from this week
It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against…
Nine SEO techniques that take less than 15 minutes
I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this…
Four ways to adjust your SEO strategy for four-pack paid search ads
The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results…
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings…
How to optimize your Google My Business listing: expert tips
A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search…
How does Google determine my local ranking?
Google has revealed a new ranking signal for local search... Prominence.
How to completely dominate Google’s first page
See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, there will always be…
On-Page, Link Signals the Most Important Local Ranking Factors
Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention…
A Look at Local Search
Proximity, relevance and prominence are the three cornerstones of local SEO. Reviews are also important, though they don't affect rankings nearly as…
Google My Business to Link to Third-Party Delivery Services
Google Search and Google Maps will now include links to ordering and delivery services like Seamless and GrubHub in Google My Business…
Google’s New Program Aims to Get Local Businesses Online
The tech giant's newest initiative looks to assist local businesses in completing their listings on Google Search and Maps.
Secret Sauce LoMo Tips for More PPC Sales
Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored…
Centralizing Location Data: 3 Steps to Local SEO Success
National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure…
You Can Now Link Your Google My Business & AdWords Accounts
Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure…
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