Google Analytics.
How to track clicks to offline sales from a B2B lead generation website
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and…
How to use In-Page Analytics and how it can help boost conversions
Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin…
Google AdWords average conversion rates by industry [study]
When you evaluate your Google AdWords performance and conversion rates, what are you comparing against?
Google Analytics launches 360 Suite, promises a better view of the “complete customer journey”
Following the ‘micro-moment’ trend that Google has named and popularised for itself, Google has launched a suite of tools for its premium…
A couple of time-saving keyword optimization techniques for you to try
If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of…
Fixing 404 Error Pages with Google Analytics
There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error…
29 super useful PPC tools you need to try this year
The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or…
Q&A: Avinash Kaushik – a Connect sneak preview
We are honoured to welcome Avinash to speak at our brand new search event Connect, taking place on the 4-5 February 2016…
Why you shouldn’t forget to update your Universal Analytics tracking codes
With Google announcing that it will be retiring its classic Analytics, if your sites and apps are still using old and outdated…
How to create custom segments in Google Analytics
Segments allow marketers to interrogate Google Analytics data more effectively in a way that suits their business needs. This post explains how…