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Google Earnings: Lower Cost-Per-Click Does Not Reflect Health of Our Business
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Execs for the technology giant assigned multiple…
Google+ Redesigned With New Navigation, Profile Pages
Google today announced a number of new features for Google+, including navigation and design changes to create a “seamless social experience.” More…
Could Google’s New gTLDs Be the Custom URL Answer at Google+?
Google is one of the few companies speaking out about their intention to acquire new generic top-level domains (gTLDs). They will apply…
Why Links Matter
Links still matter today for the same reasons that they have always mattered: they send traffic by making connections. Yes, they are…
Facebook’s Instagram Buy ‘All About Mobile’
The $1 billion purchase gives Facebook more ownership over the photo-sharing space. As Facebook has recently begun distributing ads via mobile, Instagram's…
Microsoft Buys AOL Patents for $1 Billion
AOL is selling more than 800 patents to Microsoft for $1.056 billion in cash. AOL will retain patents related to advertising, search,…
The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]
A lengthy survey of 3,800 social media marketers reveals dozens of insights on how and why marketers use social to promote their…
Google Loved More Than Apple, Facebook, Twitter in U.S. [Poll]
Google is the most popular tech company in the U.S., with 82 percent of Americans having a favorable opinion and 53 percent…
Pinterest Now 3rd Most Popular Social Network [Study]
Pinterest is now the third most popular social networking site in the U.S. and could help foster "meaningful connections" between retailers and…
Review of Qwaya’s Self Service Facebook Advertising Tool
With over 850 million users, businesses and web entrepreneurs are flocking to Facebook to acquire a social following of their own. However,…