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Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?
Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer…
Is Google+ Really a Brand Ghost Town?
A new Reuters report claims that Google+ is struggling to attract brands. However, it might not be as dire as the article…
Bing Adds Direct Facebook Interaction to Social Sidebar
You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will…
SEO Book Gives Readers a Visual Step-by-Step Marketing Blueprint
"Search Engine Optimization: The One Visual SEO Book You'll Really Ever Need" (Third Edition) by Kristopher Jones is out now and covers…
Nonprofit Marketing: A Quick Start Guide to Fundraising
There are dozens of great charities begging for the kind of help a digital marketer can provide. When choosing a charity, find…
Which Social Network is Best for B2B Marketing?
Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly…
3 Keys to Activating an Audience with Smarter Content
Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content…
Understanding the Multi-Channel Shopper
Gathering data across devices, channels, and sessions is imperative to predicting the most relevant content to present to mobile shoppers. Here are…
YouTube’s Expanded Home Page Feed Offers Brands More Visibility
YouTube hopes new personalized feeds will encourage a new way to use the homepage and, therefore, more time spent watching videos. It…
Facebook Graph Search: Local Search Ranking Factors
Facebook Graph Search could be an important driver of new customers for local businesses as it continue to roll out. This post…