Content marketing.
Foolproof guide to optimizing Shopify for SEO
Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step guide.
Tips and tools to combine content marketing and PPC
Content marketing and PPC can greatly improve the quality of blog content, landing pages, and bring more quality leads to your online…
How to build your brand authority through content marketing
By demonstrating your expertise through content, you can make major strides in building trust and ultimately increasing sales.
Guide: How to use podcasting in your content marketing campaign
Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing…
How to manage a high-performing content marketing team
Kevin Payne shows you the exact steps and tips to build and manage your own high-performing content marketing team.
How to use headlines to help create and optimize content
Fractl's Growth Specialist shares a guide on how to optimize content through effective headlines. It covers how you can frame, promote, pitch,…
Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us
Fractl's Marketing Director, Amanda Milligan looks into how various brands are responding to the COVID-19 crisis through content. Important lessons for other…
How to find any journalist’s email for content marketing outreach
Digital PR is contingent on one thing—contacting the right people. When you’ve determined who the right journalists, editors, and influencers in your…
Five simple content marketing trends for 2020
How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in…
How to use the art of storytelling to boost content marketing results
Storytelling can boost conversion rates by 30%. A detailed study of what exactly makes storytelling an insanely effective content marketing tool.
Seven content marketing strategies you should try [With examples]
Big brands have adopted diverse content marketing strategies. How and why were these brands succeeded and how can you adopt their strategies?
Four steps to create an effective content marketing strategy for your eShop
Four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion…
Four ways to use marketing feedback loop to optimize SEO efforts
A marketing feedback loop is when a business uses responses they get from a campaign or product on the social web. Ways…
Your step-by-step guide to content marketing keyword research
Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing…
Six beloved content marketing tools recommended by the pros
New content marketing tools are appearing faster than you can keep up with. Recommendations from Neil Patel, Alex Birkett, Joe Williams, and…
Study: How to use domain authority for digital PR and content marketing
Are high DA sites always a good fit for your content? Our study found a link between DA and the response types…
SEO writing guide: From keyword to content brief
How to create unique articles that encompass major on-page SEO elements, and touch the reader? A streamlined process, key benefits, and screenshots…
Three fundamental factors in the production of link-building content
I've analyzed over 120 pieces of content across 16 industries to define common threads between campaigns that exceed or fall short of…
Survey: Less than 10% of marketers to focus on Digital PR in 2019
A recent survey found that while 76% of marketers said brand awareness is a KPI for them, only 9% will focus on…
Four visual design cues ecommerce marketers should use in 2019
80 percent of marketers use visual assets in their content marketing. Practical examples on how to create visually appealing design cues for…
Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares…
Conversation mapping: The new rules to win in search and content marketing
How do we create a content strategy that aligns with search growth, consistently? A 2000 word answer to that single, overriding question…
Lessons learned from launching 100+ content-led link building campaigns
Eight takeaways on content-led link building campaigns. James earned >2,500 links from publications including the BBC, the Guardian, USA Today, and Vogue.
Four tools to better structure your article for SEO and usability
Writing good content isn't enough. Here are 4 key factors to consider when creating effectively structured SEO content, and tools to use…
Link reclamation: A practical guide for turning unlinked brand mentions into links
Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here's when to reach out, who to…
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