Content marketing.
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren't crazy about it. What metrics can they use to…
Want media coverage? Make sure your content is emotional
New Fractl study shows which emotions are most prevalent in highly-linked-to content in each industry.
Six tools for effective influencer-driven content marketing
Internet Marketing Ninjas' Community Manager gives you a concise overview of six great tools that can add value to your influencer-driven content…
Five quick and easy ways to make surveys more effective for content marketing
Putting a survey out there can be daunting but it also presents great opportunities for your business to extract insights from first-party…
Foolproof guide to optimizing Shopify for SEO
Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step…
How to use trending keywords from current events in content marketing
Using trending keywords from current events in content marketing requires sensitivity, but doing so correctly can provide significant SEO results.
Marketing strategies during COVID-19 times
We discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more.
Tips and tools to combine content marketing and PPC
Content marketing and PPC can greatly improve the quality of blog content, landing pages, and bring more quality leads to your online…
How to build your brand authority through content marketing
By demonstrating your expertise through content, you can make major strides in building trust and ultimately increasing sales.
Guide: How to use podcasting in your content marketing campaign
Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing…