ClickZ.
Customer Targeting In SEM
Kevin Lee looks at how customer segmentation can be applied to search engine marketing: Connect With Customer Segments in Search from ClickZ.…
Overcoming The Flash Challenge With Search Engines
Shari Thurow provides some strategies on dealing with Flash and search engine friendliness in ClickZ: Get Flash Sites Ranked in Search Engines.
Yahoo Paid Inclusion Can Be A Bargain
Fredrick Marckini looks out how paid inclusion on Yahoo can bring in traffic more cheaply than paid placement through Yahoo-owned Overture, in…
Candidates Missing Out On Search Ads
From Business 2.0, an interesting article saying that political campaigns are failing to consider search in their marketing mix: Political Campaigns Are…
FindWhat Opens AdRevenue Xpress Contextual Ads Program
FindWhat joins Google in offering self-serve contextual ads for publishers. The system also allows publishers to add sponsored search listings to their…
Top SEO Design Problems To Avoid
Shari Thurow lists her Top Five SEO Design Mistakes over at ClickZ: failure to design first, SEO second; using splash pages, lack…
SE Friendly Design Can Be Good Design
Search engine friendly design doesn’t mean bad design. Shari Thurow steps back to talk a bit about ensuring that good design remains…
Getting More From Your SEM Budget
Kevin Lee continues his look at ways to get more out of your search marketing budget, including ads on second-tier search engines,…
Search As Fundamental Part Of Marketing Mix
Search engine marketing isn’t an IT thing or an online marketing thing. It’s part of an overall marketing effort. As such, Fredrick…
Google Local Canada is Now Online
Yellow Pages dials onto Google Canada Source: Canadian Press Google has just launched another local search product, this time in Canada. The…