Topic

ClickZ.

Everything we have published on ClickZ. 850 articles
Industry

SEM Firms Get Specialized

What to do when search marketing firms seem a dime a dozen? Specialize. Over a year ago, we saw Local Launch dive…

By Danny Sullivan · 03 Feb 2005

SEO

Big Company SEO Can Take Time

Corporate SEO Implementation: From the Inside Out from ClickZ looks at how SEO can be a complicated process when trying to push…

By Danny Sullivan · 02 Feb 2005

Industry

MSN Search Marketing Plan Prepares for Takeoff

Pamela Parker at Clickz gives offers an overview of the marketing/ad campaign MSN will utilize for the new MSN Search. The article…

By Gary Price · 01 Feb 2005

Industry

Video Search Means New Marketing Opportunities?

Rebecca Lieb speculates on what search engines going into video search may mean in terms of marketing opportunities in Moving Targets at…

By Danny Sullivan · 28 Jan 2005

Local

Local Ads Spend Online To Rise; Paid Search Nearly 10 Percent Of It

Local Online Ad Spend to Rise 46 Percent in ’05 from ClickZ summarizes a Borrell Associates report on 210 US media markets…

By Danny Sullivan · 28 Jan 2005

Industry

LookSmart Reports $1.5 Million Loss

LookSmart reports a $1.5 million loss for last quarter, blaming the failure to go after sales in high-margin topics. Next quarter, it…

By Danny Sullivan · 28 Jan 2005

SEO

Fix The Terms First

Before you start fixing your HTML in a quest to improve search rankings, consider if you need to reassess the terms you…

By Danny Sullivan · 25 Jan 2005

SEO

WebTrends Improves Links With WebPosition

The new version of the WebTrends web analytics tool now boasts improved integration with the WebPosition rank checking tool that WebTrends parent…

By Danny Sullivan · 24 Jan 2005

Industry

Survey: Manufacturers Plan Search Engine Marketing

A new study from SVM E-Business Solutions in cooperation with the New Jersey Chamber of Commerce informs us that manufacturers plan to…

By Gary Price · 23 Jan 2005

SEO

SEO Versus SE Ads

When I do my introductory talk about search marketing at our Search Engine Strategies shows, I explain that search marketing it is…

By Danny Sullivan · 21 Jan 2005