Topic

ClickZ.

Everything we have published on ClickZ. 850 articles
Industry

Looking At Become.com

Who’s Shopping? Who’s Researching? has ClickZ executive editor Rebecca Lieb coming away impressed with the research versus shop search options that new…

By Danny Sullivan · 11 Mar 2005

Analytics

You Had Them At Search; Keep Them With Email

Hey, I love it if you search for something and found my site about search engines. But it’s always been my goal…

By Danny Sullivan · 10 Mar 2005

Industry

Contextual Ads As Search Alternative

Contextual ads aren’t search, but being sold alongside search means that search marketers may tap into them as a way to gain…

By Danny Sullivan · 10 Mar 2005

Industry

Yahoo Readying Contextual Ad Expansion?

We had plenty of rumors running around SES NY last week that Yahoo might expand its contextual ad offerings in the manner…

By Danny Sullivan · 09 Mar 2005

Industry

A9 VP Talks About New Visual Yellow Pages

Interested in learning more about A9’s new “visual” yellow pages? During SES last week, Zachary Rodgers from ClickZ chatted with Barnaby Dorfman,…

By Gary Price · 09 Mar 2005

Analytics

Most Conversions Happen Offline; You Need To Measure These!

In his ClickZ article, Nonconverting Keywords and the Search Continuum, Fredrick Marckini is stunned that some comScore and Overture research about conversions…

By Danny Sullivan · 07 Mar 2005

Industry

Impression Spam A Problem For Google Ads?

Earlier this month, our Disabling Google Ads With Bots? post looked at the idea in an article that automation might be used…

By Danny Sullivan · 25 Feb 2005

PPC

Conversion Research Shows Search Costs Could Rise

Research Supports Aggressive SEM and SEO from Kevin Lee at ClickZ looks at two recent search and conversion behavior studies to summarize…

By Danny Sullivan · 25 Feb 2005

Industry

SEMPO Gets New Board Of Directors

SEMPO members have just received a mailing informing them of their new board of directors, selected through the recent election. The board…

By Danny Sullivan · 25 Feb 2005

Industry

Ask Jeeves & New TV Ads

As noted earlier, Ask Jeeves has embarked on a television campaign to promote its service. Must-See Jeeves from the Ask Jeeves Blog…

By Danny Sullivan · 24 Feb 2005