ClickZ.
You Gotta Try To Succeed With Expanding Keywords
In Accelerated Keyword and Engine Testing from ClickZ, Kevin Lee looks at why every keyword you try is a gamble, but a…
B2B & B2C Search Marketing Closer Than You Might Think
At every SES show, I hear from those involved with business-to-business marketing that they want more content on that topic. OK, I’ve…
Yahoo Acquires TeRespondo Latin American PPC Search Network
Yahoo has acquired TeRespondo, a Brazillan PPC search network that plays in the Latin American market. Clickz’s Kevin Newcomb writes in the…
More On Analytic Vendor Access To Yahoo’s API
Earlier I posted how Yahoo was apparently not allowing some analytics vendors access to its advertiser API. Controversy Mounts over Yahoo! API…
SES NY 2005 Recap
There was an overwhelming amount of information and news that came out of the Search Engine Strategies show in New York last…
Retaining Your In House SEM People
Those who are good at search marketing are in great demand. So if you’ve got a good in-house SEM person, how do…
More On Click Fraud, The Lawsuit & The Need For Third Party Auditors
After breaking the news yesterday of a potential class action lawsuit over click fraud against major search engines, the Wall Street Journal…
Online Spend Beats Radio In The UK
My wife used to be in radio promotions with the solid job when I went into that fly-by-night internet stuff. Well, love,…
Surfing Seasonality With Search Marketing
In Seasonality and SEM Campaigns from ClickZ, Fredrick Marckini looks at how search marketers need to react to seasonal and season-like events,…
More On Yahoo’s Media Group & Yahoo Wins MSN Content Exec
Yahoo’s plans to be a player in providing access to various types of entertainment content is discssed in the AP article: Yahoo…