ClickZ.
Highlights from the SEW Blog: Mar. 6, 2006
Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web.
Search Hypergrowth Over; But Search Growth Continues
Rebecca Lieb from ClickZ has wrote an excellent article named Is Search Shrinking? In her article she discusses some of the recent…
Local Search to Grow from $3B to $13B by 2010
ClickZ reports that Local Search to Hit $13B by 2010. Online local search, including Internet Yellow Pages, local search and wireless, brought…
IAB Releases Updated Spider List
Spider/Bot Chase Goes Trans-Continental at ClickZ and IAB Updates Bot and Spider List at MediaPost both cover how the Interactive Advertising Bureau…
Targeting Local Searchers
Although SEM on local search verticals bears many resemblances to global search marketing, there are subtle nuances and differences in searcher behavior…
How to Handle Yahoo’s Shorter Ad Descriptions
Last week, shorter ads descriptions came to Yahoo as Danny points out in this post. To assist with the change, Kevin Lee’s…
Are Search Advertisers Paying More than they Need To?
Kevin Newcomb reports in the Clickz story: Search Ad Auction Models Flawed, Economists Say, that a new research paper reports that, “advertisers…
Pay-Per-Call Needs Local Advertisers to Be Successful
A new Clickz column by Phil Stelter: Local Opportunity Is Calling, offers an excellent look at the meeting of local advertising and…
Google Tests New Local Ads On Maps
Google Tests Local Ads on Maps at ClickZ covers David Galbraith spotting that Google now appears to be inserting paid ads into…
Yahoo Forges Ad Partnership with Yellowpages.com
Yellowpages.com advertisers now get extended reach with placement within Yahoo! Local and Yahoo! Yellow Pages. This agreement expands on existing agreements Yahoo…