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Bing.

Features, market share, and strategy from Microsoft search. 985 articles
Latest in Bing

Bing Unveils Responsive Design for Image Search

Bing has revealed new additions to improve its image search, including tablet optimization, responsive design, and "mini-headers."

By Ashley Zeckman · 23 Sep 2014

Industry

Bing Weighs in on Scottish Independence Vote

As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of…

By Lisa Lacy · 17 Sep 2014

PPC

Bing Rolls Out Tablet-Related Device Targeting Updates

After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and…

By Ashley Zeckman · 17 Sep 2014

Local

4 Things Search Marketers Can Do to Ensure a Happy Holiday

With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on…

By Kelly Wrather · 16 Sep 2014

SEO

The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top…

By Purna Virji · 15 Sep 2014

PPC

5 Questions to Consider When Thinking About Bidding on Brand Terms

Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of…

By Diane Pease · 12 Sep 2014

Industry

Bing’s URL Keyword Stuffing Filter Reduces Traffic to Spam Sites by 75%

Bing says it looked at a number of signals that suggest possible use of URL keyword stuffing and its efforts have since…

By Lisa Lacy · 11 Sep 2014

PPC

Marin Software Adds Support for Russia’s Largest Search Engine

Advertisers can now analyze, report on, and automate paid search campaign bidding for Yandex through Marin Software's advertising platform.

By Jessica Lee · 10 Sep 2014

Events

Dare to Hack Data With Bing at SES Denver

At SES Denver on October 16, Bing's John Gagnon will discuss the importance of using the right data as opposed to just…

By ClickZ Team · 10 Sep 2014

Local

Bing Ads Enhances Geo-Targeting for Increased Relevancy

Bing Ads' updates to its location targeting tools will help advertisers refine and define their geo-targeting for PPC.

By Lisa Raehsler · 10 Sep 2014

Industry

Bing Temporarily Removes New Image Widget

After Getty Images filed a lawsuit citing "massive infringement," Bing has temporarily removed the new tool it said would make it easier…

By Lisa Lacy · 09 Sep 2014

PPC

Bing Ads Launches Close Variants for Broad Match Modifiers

Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because…

By Lisa Lacy · 08 Sep 2014

Mobile

Bing and Google Are Ready for Some Football

As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching…

By Lisa Lacy · 04 Sep 2014

PPC

Brand Terms: To Bid or Not to Bid? [Bing Ads Study]

A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns.

By John Gagnon · 04 Sep 2014

Industry

Google Gives Older Browsers a Retro Look

If you're going to act like it's 2011, Google will treat you like it's 2011.

By Chris Merriman · 02 Sep 2014

PPC

Need Some Extra PPC Mojo? Revisit Bing Ads’ Syndicated Search Partners

There are bad websites in the network, yes. There can be issues with junk lead submissions, yes. But for all the bad,…

By John Lee · 02 Sep 2014

Industry

Bing Waxes Lyrical on Spam Detection and Filtering

A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about…

By Jessica Lee · 29 Aug 2014

SEO

14 Ultimate Link-Building Guidelines to Keep Safe in 2014

How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and…

By Kevin Gibbons · 29 Aug 2014

Industry

DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting…

By Lisa Lacy · 28 Aug 2014

Industry

Yahoo, Bing Flirt With New Search Interfaces

Yahoo and Bing are reportedly testing out changes to search functionality that make results more "card-like" and move top navigation below the…

By Lisa Lacy · 28 Aug 2014

Industry

Hack or Glitch? Google Image Search Only Displays Car Crash

On August 26, Google Image Search users were shown images of a Russian car crash rather than results related to the actual…

By Ashley Zeckman · 27 Aug 2014

PPC

Bing, Following Google, Will Test Close Variants in Exact Match

Bing says it will test the inclusion of close variants in exact match for a portion of queries, which some say helps…

By Lisa Lacy · 26 Aug 2014

Industry

Bing Releases Image Search Widget

Bing has provided access to the code necessary to display its search result images on websites.

By Ashley Zeckman · 26 Aug 2014

Industry

Bing Maps Adds Streetside and 3D View for More Than 100 Cities

Bing has announced a large maps update, including so-called Streetside imagery and additional 3-D cities on the Bing Maps Preview app.

By Ashley Zeckman · 25 Aug 2014

Analytics

How to Properly Analyze Ad Text Performance

When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic…

By Justin Freid · 20 Aug 2014

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