Andrew Goodman.
Goodman Revisits AdWords Changes & Importance Of Clickthrough
The Importance of Clickthrough Rate (CTR): Has it Changed? from Andrew Goodman at Traffick is a very long look at recent changes…
Benefits Versus Reality Of Yahoo Paid Inclusion Pitch
The mixed messages of paid inclusion are still a hot point with me, even though I feel the issue has largely diminished…
SEM 2.0 For Search Discussions Via Email
Before search forums, it was mailing lists that search marketers used to talk with each other. In particular, I-Search was a venerable…
The Search Landscape: The View from 30,000 Feet
A popular notion says that Google dominates the web search arena, but does it really? It depends on who you ask. The…
Google Is Responsive On Click Fraud — How About Some Balance, Says Goodman
The Search Advertising Story and the Quest for Balance from Andrew Goodman at Traffick has his take that on click fraud issues,…
Just Win, Baby: Black Hats Claim Their Tactics Have Growing Following
This week, SearchDay has featured Search Engine Strategies reports covering panels that looked at the issue of search engine spam, focusing primarily…
Can Ask Jeeves Move Into The Majors?
Our Ask Jeeves forums moderator Barry Schwartz feels Ask Jeeves has great potential but wondered what it would take to turn that…
New Way To See Ads — And Only Ads — At Google
Spotted via Andrew Goodman’s great SEM 2.0 mailing list, news of a special Google Sponsored Links service that you can use to…
Reports from SES: Day Two
Barry Schwartz (aka Rustybrick) continues offering highlights from various of SES sessions. Kudos Barry, keep up the good work. Here are links…
Google, House Ads & Competing With The Hand That Feeds
Andrew Goodman has a brief complaint about doing a search on Google and finding one of the horizontal ad positions used as…