Andrew Goodman.
Goodman on Clickfraud
There is an increasing amount of attention being given to clickfraud these days. Danny linked to a couple of articles in his post: Clickfraud: Whose Problem, FTC, Search…
Contextual Ads: Vital to a Search Marketing Campaign?
Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in…
Take On Overture Canada, From A Canadian Search Marketer
The planned Overture Canada has Canadian Andrew Goodman pleased. Now his clients who just want to target Canada won’t have to pick…
Google On Hiring Spree For Nooglers?
Google Picks Gates’ Brains from the New York Post talks about Google being on a hiring spree. It’s unclear to me whether…
Smart Pricing For Contextual Ads At Google
Previously, a click on an ad cost the same at Google, regardless of whether it was search-targeted or contextually placed. Now, contextual…
Paid Placement Alternatives to Overture and Google
In an online advertising world dominated by 900-pound gorillas Overture and Google AdWords, what do second-tier pay-for-placement engines such as Ah-Ha, FindWhat…
Google Paid Listings: Premium Sponsorships & Adwords
The articles below have new information on the topic of this page thathas not yet been integrated into the page's content.
Death Of A Meta Tag
Now supported by only one major crawler-based search engine -- Inktomi -- the value of adding meta keywords tags to pages seems…
Goole Paid Listings: Premium Sponsorships & AdWords
In addition to Google's free crawler-based results (marked A and B), Google also has two types of paid listings.
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