Andrew Goodman.
Barry Diller Talks About Ask
Last month at the New York Search Engine Strategies conference, Danny Sullivan sat down and had a keynote chat with Barry Diller, chairman of Ask.com’s parent company, IAC.…
2005 in Review: The Best Search Engine Watch Forum Posts
During the past year, the Search Engine Watch forums have grown into a lively community, with thousands of members discussing just about…
Welcome Back, I-Search Mailing List & Detlev!
SES moderator Detlev Johnson has resurrected the twice-weekely moderated discussion list that was once one of the few sources of regular interaction…
ClickTracks 6 To Offer New Analytics Features
ClickTracks 6 is coming out on October 12. The popular web analytics tool, which I use myself, will offer a variety of…
Mastering Google AdWords
Google likes everyone to believe that using AdWords is a snap, requiring no more than five minutes and a credit card to…
Everything You Ever Wanted to Know About Google AdWords
Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide…
Google House Ads In AdSense On Non-Google Sites
I wrote earlier of issues some have with Google running house ads for its own products in Google search results. Selling Their…
Google AdWords Logins Shifting To Google Accounts
Google’s been doing some consolidation of having people sign-in for various services through a common Google Accounts login. Dave Naylor noted this…
More Transparency Needed On How AdWords Are Ranked?
Google Goes Las Vegas from Robert X. Cringely at PBS looks at the anecdote of someone who was paying $0.10 per ad…
Ask Jeeves CEO: We Rock, & Will Only Get Better
Many people wondered what fate would befall Ask Jeeves once it was subsumed into Barry Diller’s sprawling InterActive Corp online empire. Would…
Google Now Going With 3 Ads Up Top, In The Right Circumstances
Google Testing 3 Ads Above Search Results? in our SEW Forums has a screenshot of Google showing three ads, rather than the…
Google Announces Authorized AdWords Resellers in China
China search news continues. Can you say it’s a very busy (thanks Baidu) time. Google announced today that they’ve introduced of an…
Goodman on Yahoo’s Publishing Network
The always thought provoking Andrew Goodman says that much of the commentary and discussion about Yahoo’s new contextual ad program thus far…
Daily SearchCast, July 27, 2005
The first edition of The Daily SearchCast is now available (MP3 file). In it, I did a rundown of the past day’s…
Goodman Revisits AdWords Changes & Importance Of Clickthrough
The Importance of Clickthrough Rate (CTR): Has it Changed? from Andrew Goodman at Traffick is a very long look at recent changes…
Benefits Versus Reality Of Yahoo Paid Inclusion Pitch
The mixed messages of paid inclusion are still a hot point with me, even though I feel the issue has largely diminished…
SEM 2.0 For Search Discussions Via Email
Before search forums, it was mailing lists that search marketers used to talk with each other. In particular, I-Search was a venerable…
The Search Landscape: The View from 30,000 Feet
A popular notion says that Google dominates the web search arena, but does it really? It depends on who you ask. The…
Google Is Responsive On Click Fraud — How About Some Balance, Says Goodman
The Search Advertising Story and the Quest for Balance from Andrew Goodman at Traffick has his take that on click fraud issues,…
Just Win, Baby: Black Hats Claim Their Tactics Have Growing Following
This week, SearchDay has featured Search Engine Strategies reports covering panels that looked at the issue of search engine spam, focusing primarily…
Can Ask Jeeves Move Into The Majors?
Our Ask Jeeves forums moderator Barry Schwartz feels Ask Jeeves has great potential but wondered what it would take to turn that…
New Way To See Ads — And Only Ads — At Google
Spotted via Andrew Goodman’s great SEM 2.0 mailing list, news of a special Google Sponsored Links service that you can use to…
Reports from SES: Day Two
Barry Schwartz (aka Rustybrick) continues offering highlights from various of SES sessions. Kudos Barry, keep up the good work. Here are links…
Google, House Ads & Competing With The Hand That Feeds
Andrew Goodman has a brief complaint about doing a search on Google and finding one of the horizontal ad positions used as…
More About Affiliate Pressures On Paid Ad Relevancy
Earlier, I discussed the pressures that affiliate ads place on the relevancy of paid search listings. Andrew Goodman has just posted an…
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