AdWords.
AdWords Product Listing Ads Now Available For All U.S. Advertisers
Within the week, all U.S. advertisers will be able to use Google Product Listing Ads, Google announced yesterday. Product Ads feature product…
Google Protest in China: Dropped Ad Resellers Go On Hunger Strike
A group of Google AdWords resellers who saw their contracts terminated a couple months ago are protesting at Google’s Shanghai offices. They…
Google’s ‘Sponsored Links’ Renamed ‘Ads’
Google is rolling out a change to its search ads on all English language domains, Search Engine Land reports. “Sponsored links” will…
Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits
This was a fight-filled week for Google. From squabbles with the travel industry, to suing the U.S. government, and various privacy disputes…
The Call for Call Tracking Is Answered
This summer, Eric Enge posted on SEW an article entitled A Call for Call Tracking. This week it looks like it has…
10 Things I Hate About Google!
Lately, Google has shifted its focus from what's best to users to what's best for Google. Where Google is failing on data…
Twitter’s Promoted Tweets Appearing on Google
Promoted Tweets from Twitter are beginning to appear in Google’s real-time search results today. This is the first time that Google has…
Secrets to Paid Search Success Revealed, Part 4
Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time…
Marissa Mayer Lists Google’s Top 3 Mistakes
Google has had a ton of massive successes — AdWords, Maps, Gmail, and Chrome to name a few. It’s always interesting to…
Secrets to Paid Search Success Revealed, Part 3
How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours…