AdWords.
What Percentage of Brands Actually Use Google+ Authorship? [Analysis]
Many brands are struggling to prioritize Google+ activity. An analysis reveals that despite Google heavily promoting the use of rel=”author”, adoption from…
How to Make Money on YouTube: ‘Elementary’
YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the…
How to Maximize Your Video Marketing Strategy With Google Hangouts On Air
There is a clear disconnect between the kind of content brands create versus what users actually consume. Here's how businesses and brands…
AdWords Review Extensions: Add Third-Party Testimonials to Ads
While ecommerce businesses have already had access to showing reviews in their ads, this new extension allows advertisers to add testimonials right…
With Death of AdWords Keyword Tool Near, Google Pushes Users to Keyword Planner
Marketers using this free tool are now seeing a notice stating that in the coming months the external Keyword Tool will no…
4 Ways SEO Impacts B2B Content Marketing Initiatives
SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring…
Google Simplifies Process to Link AdWords, Analytics
If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. Google is offering better support in…
How I Learned to Stop Worrying and Love Enhanced Campaigns
It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing anything differently,…
FTC Updates Search Engine Ad Disclosure Guidelines
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly,…
AdWords Top Movers Report: What It Is & What It Should Be
A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those…