Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

The Search Engine Update – Number 160

Search Engine Watch editor Danny Sullivan recap of top search engine stories from mid-October 2003.

By Danny Sullivan · 05 Nov 2003

Industry

The Search Engine Report – Number 84

Search Engine Watch editor Danny Sullivan's recap of top search engine stories from October 2003.

By Danny Sullivan · 05 Nov 2003

Industry

Google Launches Local Search Targeting & Search Forum Spotlight

Google has rolled out a new Regional Targeting feature that lets advertisers have their AdWords ads appear in front of those searching…

By Danny Sullivan · 23 Oct 2003

Industry

The Search Engine Update – Number 158

Search Engine Watch editor Danny Sullivan's recap of top search engine stories from mid-September 2003.

By Danny Sullivan · 06 Oct 2003

Industry

LookSmart Sponsored Listings To Take On Google & Overture

LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution…

By Danny Sullivan · 01 Oct 2003

Industry

Search Engine Milestones for September 2003

Notable news and announcements from the web search world during the past month.

By Chris Sherman · 30 Sep 2003

Industry

Search Engine Milestones for June 2003

Notable news and announcements from the web search world during the past month.

By Chris Sherman · 30 Jun 2003

Industry

The Search Engine Update – Number 151

This issue looks at Google ending CPM-based ads, answers to readers questions and and recaps top search engine stories from early June…

By Danny Sullivan · 16 Jun 2003

Industry

Writing Effective Search Engine Ads

Relevancy is the name of the game when it comes to copywriting for paid listings, not only for your potential customers, but…

By Catherine Seda · 28 May 2003

Industry

Compare & Contrast: Ad Guidelines At Overture & Google

This article explores the editorial guidelines at Overture and Google for advertisements.

By Danny Sullivan · 04 Aug 2002