Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

Google AdWords Adds Budget Options For Ad Delivery

I reported at SER the other day that Google AdWords has added a new option under the campaign settings to allow you…

By Barry Schwartz · 18 May 2006

PPC

Tim Cadogan Talking At Yahoo Analyst Day

Tim Cadogan, vice president of search, up now at Yahoo Analyst Day, talking about search monetization. He starts by saying the consumer…

By Danny Sullivan · 17 May 2006

Industry

Learning Google’s Advertising Tools

If you're new to search marketing and wanting a guide to help you get started with Google AdWords and AdSense, consider picking…

By Chris Sherman · 15 May 2006

Industry

Google Ad Tools, For Newbies

We tend to assume our SEW audience is made up of fairly sophisticated search marketers, but from time-to-time we get requests for…

By rumo · 15 May 2006

Industry

Google Commission Woes In Sweden, Australia

Over the past few months, Google’s been trying to reduce or eliminate commission on its ad products in countries where they are…

By Danny Sullivan · 11 May 2006

Industry

New Google AdWords Traffic & Cost Estimator

Google AdWords has finally launched a standalone tool where advertisers can get traffic and cost information for keywords without needing to login…

By Jennifer Slegg · 11 May 2006

Industry

Google Resets Many Inactive AdWords Keywords to Active

I reported this morning about Google resetting many of the “inactive” keywords in a Google AdWords account to the “active” status. Keywords…

By Barry Schwartz · 09 May 2006

PPC

AdWords Advertisements Not Censored in Google China

Google China has censored their search results to remove certain sites and listings that are deemed by the Chinese government. However, an…

By Jennifer Slegg · 08 May 2006

Local

Microsoft Accelerates Mapping

Mapping has already become one of the most competitive arenas online — a visual version of local search. Barry posted earlier about…

By Greg Sterling · 08 May 2006