advertisers.
Online Advertising Will Stay a National Medium
Kevin Newcomb writes, “JupiterResearch reports that despite heavy investments in online classifieds and local search, online advertising will remain a national ad…
Snap To It: New Search Engine Launches
Yesterday Stefanine Olsen reported from the Web 2.0 conference about a new project from Idealabs’s, Bill Gross. Details in this blog post.…
Click-Fraud Worsening
New Attacks and Defenses In Click-Fraud War Source: Datamation Brian Livingstone provides an overivew of the click-fraud problem and how some advertisers…
FindWhat Launches Pay-Per-Call Ad Program
FindWhat Launches Online/Offline Performance-Based Ads Source: Clickz >From the article, “As with FindWhat.com’s pay-per-click service, advertisers bid for placement in search results…
Overture Shifting To Default Broad Match
Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional…
Report Says Search Needs More Inventory
A new report suggests that a lack of supply may drive prices so far up that it slows the growth of search…
Google Offers Banners & Image Ads — But Not On Google Itself
Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad…
Smart Pricing For Contextual Ads At Google
Previously, a click on an ad cost the same at Google, regardless of whether it was search-targeted or contextually placed. Now, contextual…
Google Ends Premium Sponsorships
It's official. Google's CPM-based Premium Sponsorships are being phased out, leaving CPC-based AdWords as Google's sole ad unit.