advertisers.
BidClix Closing Doors July 31
BidClix, recently purchased by aQuantive, will cease to exist on July 31. They have sent out emails letting current advertisers know they…
Even More Local Search Patents
When we wrote last week about Local.com’s new local search patent, we pointed out that there were far too many patents being…
Google Blogger Attacks Sicko, Backtracks
On Friday, Google Health account planner Lauren Turner tried to rally healthcare advertisers against Michael Moore’s latest documentary, Sicko, by advising them…
Yahoo SmartAds: Super-Targeted Display Ads
Yahoo has launched a new SmartAds display ad unit that uses behavioral, demographic and geographic targeting capabilities to create ads from submitted…
AdSense Rolls Out Referrals 2.0
Beyond the text and image ads AdSense offers – the release of Referrals 2.0 now incorporates products that you can sell on…
Search Ad Sellers Should Help CTRs More
Where are Google, Yahoo, MSN, Ask and others when you really need them? We think that they ought to be helping their…
Quigo To Serve Time Inc. Contextual Ads
Quigo has signed a multi-year with Time Inc. to provide contextual ads for the publisher of such sites as CNNMoney.com, Time.com, People.com…
Yahoo Moves to Short Descriptions
As Yahoo announced in April, Yahoo has begun requiring advertisers to provide a short, 70-character description for all ad descriptions. Previously, advertisers…
Google Adds Content Network Transparency
Since its Content Network launched, advertisers have been asking Google for a way to get a better idea of where their ads…
Atlas Institute: Don’t Just Count the Last Click
A study from aQuantive’s Atlas Institute looks into the effect of overlap of ads, either across publishers or across multiple ad placements.…