Twitter.
What Social Search and New Domain Extensions Could Mean for Start-Ups
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search…
5 Ways to Reduce Touchpoints On the Social Media Conversion Funnel
Focusing on native advertising, social sharing and influencer marketing can help marketers eliminate unnecessary touchpoints, shortening and simplifying the customer journey.
Are Landing Pages Killing Your Conversion Rate?
Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion…
Pinterest to Add Buy Button for Revenue Generation
Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version?
Google Enhances AdMob Tools and Adds Mediation Partners
The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.
“World White Web” Seeks to Diversify Google Image Search
A Swedish student hopes her Google Image campaign will lead to more diversity in image searches for body parts, which generally default…
Has Google Turned up Social Signals as a Ranking Factor?
Google stated that a search change from earlier this month was not related to Panda. Could that mean social signals from Facebook…
Google Unveils Rebranded Webmaster Tools
The tech giant introduced Search Console today, a rebranded version of its Webmaster Tools.
Google to Add Buy Buttons in Sponsored Mobile Search Results
Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace…
Google Grants 40 Percent of Right to Be Forgotten Requests
A new transparency report reveals that Google has granted hundreds of thousands of requests to be removed from search results in the…
Google Doodle Celebrates Bartolomeo Cristofori’s 360th Birthday
Do you know the story behind today’s Google doodle?
Bing Uses “Bubbles” to Simplify Image Search
Bing hopes to reduce errors in mobile image search by encouraging users to #TypeLessSearchFaster with image-based search suggestions and easily altered search…
Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience
The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform.
Why Search Was Instrumental in the Growth of Taco Bell’s App
Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of…
Here’s How Badly Google Is Killing Its Digital Media Competitors (for Now)
Google isn't just dominating search, but digital advertising across the board.
Fledgling App Uses Twitter’s Keyword Search to Win an Audience
Acorns, a brand-new finance app, recently created a hyper-targeted Twitter campaign using keyword search to serve ads to a mobile-first audience.
Social and SEO Work Better Together
While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand.
#SESLON: An IoT Mindset Will Make Marketing Smarter
Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two…
Tweets to Appear in Google Searches
Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will…
Google Translate Update Challenges Microsoft’s Skype Translator
Additional capability will be added to Google Translate to allow speech to be converted into text in real-time.
Search Engines Use Homepages to Show Solidarity With Charlie Hebdo
The French homepages for Google and Bing both display kind words for the satirical magazine, which was victim to France's most brutal…
The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims
Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted…
Examining Search and Social Behavior for Holiday Shopping
Here's a look at some search and social trends that occurred over the past few weeks, with a focus on Black Friday…
Twitter Lets Users Search for Every Public Tweet Ever Sent
Twitter's new search engine means that you can now search for any tweet ever sent. And there are half a trillion of…
3 Ways to Form More Integrated Social and SEO Teams
Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage…
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