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Google Penguin 2.0 Update is Live
The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and…
GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data
GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and…
Is Google+ Really a Brand Ghost Town?
A new Reuters report claims that Google+ is struggling to attract brands. However, it might not be as dire as the article…
8 Ways to Expand Your Pinterest Presence
47 percent of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that…
Nonprofit Marketing: A Quick Start Guide to Fundraising
There are dozens of great charities begging for the kind of help a digital marketer can provide. When choosing a charity, find…
Matt Cutts: Google Penguin 2.0 Coming in ‘Next Few Weeks’
There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But…
Which Social Network is Best for B2B Marketing?
Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly…
How to Become a Content-Sharing Ninja
Sharing content with your audience is a great way to create awareness, show expertise, grow your brand, and create relationships. Any brand…
Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy
The Electronic Frontier Foundation's annual Who Has Your Back? report lauds a number of major companies for their efforts to help preserve…
Repurposing Content: Top Benefits, Techniques & Tools
Consistently creating great content is challenging. Rather than constantly churning out new content, you can promote the same or similar content on…
Twitter Ads Self-Serve Platform Opens to All U.S. Users
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. The social media platform…
How to Solve the Sexism in SEO ‘Problem’: Stop Complaining & Take Action
There's been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women…
Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More
One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard…
How to Successfully Launch a New Website & Refresh Your Brand
Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape…
Comedy Central Brings #ComedyFest to Twitter
The comedy cable network and social media platform have teamed up to launch #ComedyFest, the "first-ever celebration of comedy and comedians to…
Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon
Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your…
Guy Kawasaki Talks Content Marketing, Social & Google+
With so many sources of original content, it's getting increasingly difficult to stand out from the crowd. You have to create, curate,…
Facebook Home Hits 500,000 Downloads, Getting Negative User Reviews
With 500,000 downloads in nine days, only about 0.05 percent of Facebook's user base is using the service. Facebook Home hasn't had…
Pinterest Best Practice Tips for Brands
Pinterest is seeing explosive growth. It is being adopted by brands, as well as users following these brands. Here are the latest…
Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More
Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a…
Twitter Launches Keyword Targeting in Timelines
Twitter's keyword targeting in timelines means advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as…
Social Tragic-ology: How Brands Learn to Be Part of Real News
In the wake of Monday's Boston Marathon bombings, it's apparent that we need to continue the conversation about how people and brands…
Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]
Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to BIA/Kelsey. The jump would represent a growth…
How Will Google Glass Change Internet Marketing?
Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead,…
Weekly Rundown: Google & Spam, Search Malware, GM Back to Facebook & More
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM…
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