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How Consumer Latency Affects Your Search Campaigns
When thinking about your paid search spend or launching a new campaign, it's important to understand how latency impacts your sales. Learn…
Larry Page Buys $45 Million Superyacht
Google co-founder Larry Page bought himself a luxury yacht last month, for a reported €35 million ($45 million). Page bought the swank…
2011: The Year of Social SERPs, Bing Instant & Social Search
Here are six predictions expected to unfold from key players in search and social media this year.
Using Social Media to Boost Search Rankings
Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your…
The Year in Search: A Recap of the Biggest Changes and A Look Ahead
After an extremely busy year in the search world, where are we headed in 2011?
Will Google Showcase 3D TV Apps at CES 2011?
The highly anticipated Consumer Electronics Show (CES) opens in Las Vegas tomorrow. Sears’ Blue Blogger Crew will be covering the event, but…
Forget Altruism: China Too Big A Prize For Google To Give Up
Google CFO Patrick Pichette may have said Google wants to give the Chinese people open access to information as part of the…
Experian Hitwise Launches Internet Measurement Service for India
Although global marketers often dream of taming the Chinese dragon, the Indian elephant may get them farther, faster. Why? The Indian market…
Will 2011 be the Year of Conversion Rate Optimization?
The business logic behind conversion rate optimization is compelling, yet in 2010 many businesses managed not to do much about CRO, perhaps…
How to Structure an AdWords Account — A Practical Guide
A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that…