Google.
Google Opens Wallet to Buy Smartphone Loyalty Card Startup Punchd
Punchd, a smartphone-based loyalty card business, has been acquired by Google for an amount believed to be more than $10 million. It…
Google’s “DDP” Ad Targeting Service on the Way
Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP."…
Google+ Beta Hits First Major Bug
Google+, which has been in field trial mode since June 28, hit its first major bug over the weekend: Users were receiving…
Google+ May Already Have 9 Million Users
Google+ has been out for two weeks, but the number of users has already spiked dramatically. Some estimates put Google+'s current user…
The PPC Test You Shouldn’t Run
PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious…
How to Acquire Demographic Insights from Your Remarketing Campaign
Create advertisements that are more successful, relevant, and personal by gaining a strong understanding of your target audience demographics. It’s critical to…
Google +1 Button on More Homepages than Tweet Button
A study from BrightEdge shows that Facebook is still the most dominant social plugin on the web. Google +1, however, is growing…
Google Acquired 11 Companies in 2011, Microsoft Made Biggest Transaction
Berkery Noyes study examines the acquisition and merger tendencies of the online and mobile industry. Beyond a continuing increase in activity for…
Covario Expect Asia/Pacific Search Ad Spend Will Grow in 2011
A new study from Covario examining search advertising trends for high-tech industries shows slowed growth for Q2 2011, but that the year-to-date…
Tearing Apart Killer Marketing Tactics From Shark Week
Shark Week, a smash-hit marketing initiative by the Discovery Channel, pulled in nearly 30.8 unique viewers last year, making 2010 a record…