Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,747 articles
SEO

3 Starting Points for a Link Marketing Campaign

It can be a challenge at times to come up with new ideas for link marketing campaigns. Whether you're at a loss…

By Justilien Gaspard · 05 Apr 2012

Industry

Google Forfeiture: Government Splits $500 Million

Government agencies that took part in an investigation of Google for distributing paid search ads for Canadian pharmacies that illegally shipped drugs…

By Miranda Miller · 04 Apr 2012

PPC

Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study]

A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated…

By Miranda Miller · 04 Apr 2012

Analytics

Tap Into AdWords for Keyword, Ad & Landing Page Testing

Use the web to discover everything about your market. Craft your marketing, turn on the AdWords tap, and give it a try.…

By Howard Jacobson · 04 Apr 2012

SEO

Competitive SEO Analysis: Data, Creativity & Understanding the Competitive Landscape

Here are some ways of evaluating your website by focusing on competitive analysis through site monitoring, integrating tools not necessarily known for…

By Derek Edmond · 04 Apr 2012

Industry

Google Driverless Car Chauffeurs Blind Man

The goal of Google's self-driving car project is to make driving safer, more enjoyable, and efficient. How safe is it? Well, Google…

By John Rampton · 04 Apr 2012

PPC

Google Engages in Misleading, Deceptive Conduct with AdWords: Australian Court

Google engaged in misleading and deceptive conduct in four cases, ruled a Federal Court in Sydney, Australia. The case was an appeal…

By Miranda Miller · 03 Apr 2012

Industry

Google, Microsoft Pitch HTTP Overhaul Options for Speedier Web

IETF engineers are currently discussing steps to overhaul Hypertext Transfer Protocol in an effort to modernize and speed up the 1990s technology.…

By John Rampton · 03 Apr 2012

PPC

Google AdWords Ad Extensions Get Conversion Tracking

PPC managers have longed for Google AdWords to provide conversion data for Ad Extensions such as Sitelink, Location, Call and Product Extensions.…

By John Lee · 03 Apr 2012

SEO

Link Equity Salvage: 7 Steps for Finding Your Long-Lost Links

Link equity salvage is the process of finding and redirecting your site's dead pages, folders, and subdomains that still have links. These…

By Garrett French · 03 Apr 2012