Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
Mobile

Why SEOs can’t afford to wait around for a mobile-first index

SEO and performance marketing agency BrightEdge today released a new report which sheds light on the steadily widening gap between mobile and…

By Rebecca Sentance · 23 Aug 2017

SEO

5 ways to identify potential featured snippets to rank for

Have you been wondering how to start owning Google’s featured snippets for your brand? The first, and most important, step in earning…

By Marcela De Vivo · 21 Aug 2017

Industry

How to escape Google’s filter bubble

Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving…

By Simon Ensor · 18 Aug 2017

SEO

The best Google Chrome extensions for SEO

Google Chrome has taken a dominant position as the world’s favorite desktop browser, and it can be customized using tens of thousands…

By Clark Boyd · 17 Aug 2017

Industry

What do we know so far about Google’s new homepage?

Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage…

By Clark Boyd · 21 Jul 2017

Industry

Five important updates to Google semantic search you might have missed

Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an…

By Rebecca Sentance · 14 Jul 2017

Industry

The 10 best Google Doodles of all time

Since 1998, Google has used its homepage to host an invariably inventive Doodle. We've picked 10 of Google’s most memorable animations from…

By Clark Boyd · 07 Jul 2017

Industry

Google fined $2.7 billion by E.U. in anti-trust ruling

Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving…

By Clark Boyd · 27 Jun 2017

SEO

How featured snippets can be manipulated by private blog networks

Private blog networks (PBNs) are largely thought to be a black hat SEO technique of the past since Google took action against…

By Michael Bertini · 27 Jun 2017

SEO

How to optimize for Google’s featured snippets

Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions.…

By Marcela De Vivo · 15 Jun 2017