Google.
Google Updates Hot Searches With Less of What People Are Searching For
Google Hot Searches no longer features the 20 trending U.S. searches. Google has opted to remove 17 of those searches but has…
How to Recover from a PPC Test That Crashed & Burned
One of the most important elements of conducting tests – especially ineffective tests – is communication. You need to make sure that…
Nextag’s Fatal Sense of Google Entitlement
Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website…
Bing Adds Encyclopedia Britannica Answers to Search Results
Bing has announced an alliance with Encyclopedia Britannica that will see the search engine present snippets of encyclopedic information – a brief…
Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO
Google’s Digital Marketing Evangelist talked optimization, conversion, and multi-touch attribution to a packed SES Toronto audience this morning. Here are the top…
Beyond Google: Tap Into the Alternative Search Engine Data Opportunity
33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth…
Switzerland Relaxes Rules for Google Street View
A Swiss court has relaxed the privacy and anonymization requirements being placed on Google's Street View service. Google won't need to guarantee…
What to do When Your Split Test Fails
A/B/n experiments are the most common type of landing page testing done by small- to mid- size webmasters. But what happens when…
Quality Links & Quality Content: Linchpins of Your SEO Strategy
Building quality links is challenging, but you certainly shouldn't “take what you can get and leave it at that”. The cultivation of…
Google Adds AdMob Mobile App Inventory to AdWords
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The…