Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,747 articles
Industry

Happy 21st Birthday to That Web Thing That Guy Invented (Google him!)

It was 21 years ago today that Sir Tim Berners-Lee, then a humble scientist at CERN, made the first page on the…

By Search Engine Watch · 06 Aug 2012

PPC

Google Launches New AdWords Targeting Option: Congressional Districts

A new Google AdWords targeting option allows users to target by Congressional district, using data from an API that geocodes addresses rather…

By Miranda Miller · 06 Aug 2012

Industry

Obama vs. Romney: Search for Next President Reveals Astonishing Facts

We decipher exactly how the Internet search marketing strategies of the current president and his opponents are managed, as well as the…

By Suren Ter Saakov · 06 Aug 2012

Industry

Google Takes ‘Top Global Brand’ Title from Apple [Study]

Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and…

By Miranda Miller · 06 Aug 2012

Industry

Google Shutting Down Business Video, Team Apps, Listen, Company Blogs

Google intends to shut down a number of its seldom-used web applications and services. The company will phase out its Google Apps…

By Shaun Nichols · 06 Aug 2012

Analytics

4 Ways to Increase Average Order Value

Increasing average order value (AOV) is one method that you can use to increase revenue, even during traffic fluctuations. This article will…

By Bonnie Stefanick · 05 Aug 2012

Industry

Amazon Passes Google as Top Destination for Shopping Research [Report]

Thirty percent of all online shoppers start at Amazon to research products, according to a recent Forrester report. Google is no longer…

By Andrew Davis · 05 Aug 2012

SEO

How to Conduct an On-Page SEO Site Audit

What is the first thing an SEO should do when given a new project? Conduct an SEO site audit. Here’s a rundown…

By Bob Tripathi · 03 Aug 2012

Local

Inbound Marketing in Various Languages

The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole…

By Christian Arno · 03 Aug 2012

Social

What’s the Story on the New Facebook Stories?

Facebook Stories is a new project that compiles a selection of user-generated stories from Facebook and publishes insights on the topic of…

By Miranda Miller · 03 Aug 2012