Google.
Google Ads Coming to Yahoo Sites
Yahoo confirmed that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.…
Google Not Responsible for Content of Paid Search Ads, Australian Court Rules
Google has been cleared of charges that it failed to adequately distinguish paid search ads from organic search results. Australia’s High Court…
Yandex Just Passed Bing to Become 4th Largest Global Search Engine
Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore…
Building an Effective Link Profile
Links that are tightly related to a keyword combination have a much stronger effect on its ranking. Their effect isn't broad and…
5 Reasons Why People Hate International Search Marketing
Many people hate international search marketing because of the numerous, time-consuming challenges surrounding it. Topping the list: inaccurate translations, a lack of…
Why Pixels Matter & 3 Things You Should Watch For
Amidst all the excitement around data-driven marketing, it's easy to forget the unsung heroes that make it all possible: the little blocks…
Google Goes Shopping, Buys Channel Intelligence for $125 Million
Channel Intelligence handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the…
4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013
For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data…
Google AdWords Enhanced Campaigns: The Good, Bad & Uncool
There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle…
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers
Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based…