Google.
Snickers AdWords Campaign Targets Searchers So Hungry They Can’t Spell
As part of Snickers' "You're Not You When You're Hungry" campaign, an ad agency teamed up with Google to target users who…
7 Essential Skills for Managing PLA Campaigns
When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with…
Offering Journalists Products for Review: Proceed at Your Own Risk
Most journalists operate under a strict code of ethics that forbid them to participate in product reviews. As such, if you are…
Twitter Ads Self-Serve Platform Opens to All U.S. Users
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. The social media platform…
46% of Searchers Now Use Mobile Exclusively to Research [Study]
New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent…
Patch.com, Huffington Post Dominate Google News Results [Study]
A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that Patch.com had…
Awesome Frickin’ Content
Creating great content is integral to attracting more and better traffic. Awesome content isn't ordinary and doesn't fade into the background. It…
Google Adds Android App Activity to Search Results
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow…
Are You Making These 5 Basic SEO Mistakes?
Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five…
.EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed
Getting a link from an .edu domain can be very valuable. There are a ton of ripe link opportunities at schools, if…