Google.
What is speakable schema markup and how does it impact the future of SEO?
Google's speakable schema will be useful when people ask about specific topics and news. The returned results would read back with speakable…
Hitchhiker’s guide to the end of the third-party cookie as we know it
Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their…
Effective SEO copywriting hints to increase your traffic in 2020
While ranking well on SERPs has its benefits but you can't ignore your readers. Tips for SEO copywriting to build trust and credibility.
Searching for CX: The impact of search in the age of customer experience
CEO of BrandVerity uses their research around the significant confusion consumers face with search and how it impacts the CX that brands…
Five tips to help your brand thrive despite Google’s notification changes
While web browsers give users more control, brands must adapt. SVP of marketing at Airship, Mike Stone shares five ways of dealing…
Six key SEO recommendations that matter in 2020
Founder of digital marketing company, LoudGrowth shares top SEO recommendations for 2020 to help businesses reach their full potential in SEO.
Is SEO dead in 2020?
Wondering if you should invest hard-earned cash in SEO, if it's still a viable marketing strategy for 2020, or whether to spend…
A look at performance post Google’s average position sunset: Top vs side
I took a look at CPC and CTR to see how performance varied after the average position sunset and how these metrics…
How to make the most of Google’s “People also ask” results
We may have no power over Google's SERP elements but here's how digital marketers can boost their clients' organic visibility through "People…
How encryption can enhance your SEO ranking
Cyber criminals earn $3.25 billion per year. Isn't this a good reason why you should consider encryption to save your business online?…