Google.
How links could be online marketing’s most important KPI in 2016
I have noticed an increasing trend during the second half of 2015, the recognized importance of links within online marketing by those outside SEO.
Guide to social media image sizes [infographic]
Here are all the image sizes you need to optimize your social profiles for Twitter, Facebook, Pinterest, YouTube and more...
What are the busiest times for stores on Black Friday?
If you want to avoid the crowds on Black Friday, avoid shopping between 2pm and 4pm. At least, thats what Google's location…
Google releases 160 pages of search quality guidelines
In 2013, Google publicly shared its advice to those who perform content checks, which helped to shine a light on what it…
Six of the most interesting SEM stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google’s five key success factors for effective teams
There’s more to building a team than simply assembling a bunch of the smartest people you can find.
What is app indexing and why is it important?
Imagine a version of Google where any search you do on your mobile will serve results from not just the mobile web…
How to get an exact match vanity URL for YouTube
I recently went through the process of setting up a YouTube channel for one of my websites and came across a very…
Will 2015’s SEO best practices carry over into 2016?
As we near the end of 2015, it’s important to consider which elements of your SEO campaign will be relevant throughout 2016…
RankBrain: SEO friend or foe?
Meet RankBrain, a machine-learning artificial intelligence that interprets what someone is searching for and presents that request in new ways.
Three things advertisers should consider about Yahoo and Google’s deal
While many in the SEO community debunk the myths that the new domain extensions will have any impact on SEO status, pioneers…
Three reasons why the search industry needs a shake up
Google might be the biggest and richest company around, but its dominance means that the online search industry has stagnated.
Everything you need to know about the disavow file
Let’s get right back to basics and explore what the disavow file is, why it exists, and how and when to use…
What is semantic search and why does it matter?
A way to deliver highly accurate and relevant answers to all of your questions, or simply a way to keep a user…
How do I get a search box to appear in my site’s search results?
I've now realised there's something else missing from my site’s search results… my very own search box within the sitelinks.
Using Kickstarter for SEO: a case study
Kickstarter is an internet phenomenon, launching countless projects and products over the past few years. The site occupies a lot of Google…
Google’s AMP project: what will be the impact on publishers?
Last Wednesday, Google announced the rollout of Accelerated Mobile Pages (AMP), a new project that will have long-lasting consequences for content publishers…
How do I get sitelinks to appear in my site’s search results?
The first thing I had to figure out when asking this question was, what the heck do you actually call the links…
How to get the most out of Yahoo Gemini
Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's…
Google Shopping: three updates to be familiar with this holiday season
In anticipation of the holidays, Google has made several enhancements to Shopping Campaigns and Product Listing Ads (PLA) to help streamline the…
What is an authority website and how can I become one?
An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites…
Should you audit your disavow file?
When should site owners initiate an audit of their disavow file, and how can they effectively execute this process to appease Google…
Elite SEM maintains perfect record at U.S. Search Awards
Elite SEM was the big winner in Vegas, having won the "best large agency" award for the third straight year. But with…
Five things your CMO should know about generic top-level domains and dot brands
New domains have the potential to change what consumers expect from the Internet. Since dot brands allow greater security, data collection and…
Paid Search Budgeting Tips: Avoiding Budget Horror Stories
Whether you use Bing Ads or Google AdWords, these suggestions can help you avoid common grievances that can arise while planning and…
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