Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,716 articles
Latest in Google

A first look at Plonked, the new search engine for business

Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its name? Plonked. In the world of…

By Rebecca Sentance · 21 Mar 2016

Events

Rob Kerry on the future of search: 2016 and beyond

At the inaugural Ayima Insights digital marketing conference, Ayima co-founder Rob Kerry gave us his insights into how the field of search…

By Rebecca Sentance · 14 Mar 2016

SEO

Google issues guidelines on bloggers and links for freebies

The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on…

By Graham Charlton · 11 Mar 2016

Industry

Seven of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

By Christopher Ratcliff · 11 Mar 2016

Content

How to compete on the new Google SERP

One of the main questions on everyone’s mind about the new Google SERP is "how are these changes are going to affect…

By Jim Yu · 07 Mar 2016

Mobile

The winners and losers of ‘mobilegeddon’ in the UK

Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google's 2015 mobile friendly update.

By Christopher Ratcliff · 03 Mar 2016

SEO

Going over to the duck side: a week using DuckDuckGo

I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors –…

By Rebecca Sentance · 01 Mar 2016

SEO News

The Penguin in the room: what to do until Google rolls out its latest update

Google is supposedly going to roll Penguin 4.0 out in the imminent future. The SEO world still waits with bated breath...

By Adam Stetzer · 29 Feb 2016

Mobile

Google has launched Accelerated Mobile Pages

It’s been a massive week for the Google SERPs this week and it’s only Tuesday. As well as Google killing Right Hand…

By Christopher Ratcliff · 23 Feb 2016

PPC

Google kills Right Hand Side Ads: what does this mean for marketers and users?

As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page…

By Christopher Ratcliff · 23 Feb 2016

PPC

Google to close its financial comparison service

Google is to shut down Google Compare, its insurance comparison service, from March 23. The service will be closed in both the…

By Graham Charlton · 23 Feb 2016

Industry

What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?

Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google’s stated…

By Rebecca Sentance · 22 Feb 2016

Analytics

Which US sites lost the most amount of Google visibility in 2015?

Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to…

By Christopher Ratcliff · 19 Feb 2016

PPC

Seven excellent tips for making the most of Gmail Ads

Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of…

By Larry Kim · 18 Feb 2016

Analytics

Which US sites gained the highest Google visibility in 2015?

We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the…

By Christopher Ratcliff · 17 Feb 2016

Industry

Eight of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

By Christopher Ratcliff · 12 Feb 2016

PPC

Bidding for top position on a SERP: what does it get you?

It is innately good to see your brand #1 on a search page but I wanted to take a look at the…

By Jason Tabeling · 08 Feb 2016

SEO

Five of the most interesting search news stories of the week

While our editor Christopher is busy sunning himself in Miami at SEW Connect, I’m left with the task of this week’s round-up of…

By Graham Charlton · 05 Feb 2016

Industry

Is Google manipulating autocomplete results for UK political parties?

What do the autocomplete results for the UK’s political parties tell us about the the corporate and political world, and how are…

By Christopher Ratcliff · 02 Feb 2016

Industry

Should you be paying more attention to DuckDuckGo?

I took a look at some of our own client’s data points to see how this search engine was performing and provide…

By Jason Tabeling · 12 Jan 2016

SEO

11 biggest SEO trends and events of 2015

To help unpick the tangled web of news-stories and trends are a selection of expert contributors, who will expand further on the…

By Christopher Ratcliff · 23 Dec 2015

SEO

Is Penguin 4.0 coming in March 2016?

In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be…

By Chuck Price · 17 Dec 2015

SEO

How hacking hurts your website’s ranking in search results

It’s not enough to create a great website and leave it set. A healthy website requires ongoing maintenance. A major part of…

By Matt Morgan · 15 Dec 2015

Mobile

App interstitial ads: what Google’s crackdown means to you

You may remember a few months back, Google mentioned that by showing giant, screen-covering ads for your app to mobile visitors it…

By Guillaume Bouchard · 11 Dec 2015

SEO

Click-through rate (CTR) might beat PageRank for Google’s top search results

If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google,…

By Stephen Kenwright · 10 Dec 2015

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