Google Analytics.
Technical SEO checklist: a webmaster’s guide to on-page optimisation
Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search.
Tie your web, and mobile properties together in Search Console, plus three more recent changes
Since writing our comprehensive and barn-stormingly popular complete guide to Search Console a couple of weeks ago, Google has since released a…
Google launches Firebase Analytics for mobile apps
Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year's I/O 2016 developer conference.
Brand slackers: organic search is not always about non-branded keywords
I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search…
Do bounce rates affect a site’s search engine ranking?
Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again.
Google Analytics: a guide to confusing terms
Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn…
How to fix discrepancies in your web analytics data
Google Analytics, like every web analytics tool, does not deliver accurate data. Here's how you can fix that.
How to track clicks to offline sales from a B2B lead generation website
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and…
How to use In-Page Analytics and how it can help boost conversions
Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin…
Google AdWords average conversion rates by industry [study]
When you evaluate your Google AdWords performance and conversion rates, what are you comparing against?
Google Analytics launches 360 Suite, promises a better view of the “complete customer journey”
Following the ‘micro-moment’ trend that Google has named and popularised for itself, Google has launched a suite of tools for its premium…
A couple of time-saving keyword optimization techniques for you to try
If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of…
Fixing 404 Error Pages with Google Analytics
There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error…
29 super useful PPC tools you need to try this year
The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or…
Q&A: Avinash Kaushik – a Connect sneak preview
We are honoured to welcome Avinash to speak at our brand new search event Connect, taking place on the 4-5 February 2016…
Why you shouldn’t forget to update your Universal Analytics tracking codes
With Google announcing that it will be retiring its classic Analytics, if your sites and apps are still using old and outdated…
How to create custom segments in Google Analytics
Segments allow marketers to interrogate Google Analytics data more effectively in a way that suits their business needs. This post explains how…
Will 2015’s SEO best practices carry over into 2016?
As we near the end of 2015, it’s important to consider which elements of your SEO campaign will be relevant throughout 2016…
10 years of Google Analytics… and 10 features you’re probably not using
Back in 2003 Google bought a company called Urchin Software, and subsequently launched the first free, commercial-grade analytics platform. How time flies!
Four easy calculated metrics you can implement in Google Analytics
Until now there was one little feature that was missing but it’s finally here: the ability to create personalized metrics from existing…
Google Found Guilty of Stifling Russian Competition
Per an anti-trust complaint filed by Yandex, Google has been found guilty of preloading Android devices with its own apps and banning…
How To Find Historical Google Search Query Data in 8 Clicks
Optimize SEO strategy with this eight-click solution for integrating Google Analytics with GSC Search Query Data. Also this can help to elude…
Are You Making It Easy For Search Engines To Crawl Your Site?
For quality site paths that will attract the attention search engines and ultimately drive user traffic, here are some suggestions to make…
Google Tests Video Ads Within Search Results
Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube…
9 Year-Over-Year Data Points Every SEO Should Monitor
Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic…
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