Bing.
Bing’s Unified Device Targeting Arrives
Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall.
Bing Enhances Microsoft Office’s Search Function
In addition to powering the help search feature in Office, Bing now allows users to see a news feed along the bottom…
ypSearch Marketplace Brings Programmatic Local
A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing…
SMBs Benefit From New YP PPC Local Search Feature
ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.
Spy vs. Spy: 4 Tips to Use Auction Insights for Smarter PPC
Tracking and analyzing your PPC performance is critical, and you can’t truly know how you’re doing without an account analysis tool.
Are Your PPC Campaigns Tagged for Success?
Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol.…
The Ultimate Guide to PPC Call Tracking
Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to the keyword…
Bing Updates Quality Score
Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.
Will Apple Have Its Own Search Engine?
A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are…
Tweets to Appear in Google Searches
Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will…
Does Bing Deserve More of Your Money?
This may just be the beginning of a conversation about search engine budget allocation.
Google’s Matt Cutts on SEO: A Retrospective (2011-2014)
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry.…
Adobe Finds Google’s CTR Growing Faster Than Its CPC
Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report.
Bing Ads Lets Marketers Preview Bid Changes in Real-Time
Bing Ads has released a new feature that allows users to make bid changes, and see in real time if the changes…
Google’s Search Share Goes to Yahoo, comScore Reports
Google's share of the U.S. desktop search market dipped from 67 percent to 65.4 percent from November to December of last year,…
Bing Rolls Out Enhanced Sitelinks to Global Audiences
Now, Enhanced Sitelinks are available to Bing Ads customers in all markets, worldwide.
Bing and Yahoo Test Google Search Engine Traits
All Google Testing released some new code so users could see what Bing and Yahoo would look like with Google's functionality.
Search Engines Use Homepages to Show Solidarity With Charlie Hebdo
The French homepages for Google and Bing both display kind words for the satirical magazine, which was victim to France's most brutal…
Yahoo Achieves Its Highest Search Share Since 2009
While Yahoo's share of the U.S. search market was its highest in years, the opposite was true for Google. The change can…
New Bing Policy Disallows Phone Numbers in Plain Text
Beginning in February - or June for existing customers - marketers advertising with the search engine can only display phone numbers in…
“Bad Code” Update Brings Yahoo and Bing to Standstill
Bing and Yahoo searchers were greeted with error messages over the weekend following routine work.
Happy New Year From Google and Other Search Engines
Here are some New Year's Day logos and themes from the search engine industry.
Bing Integrates AMBER Alerts and Updates Local Search on Mobile
Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.
Facebook Drops Microsoft’s Bing to Do Its Own Search Thing
Facebook's relationship status with Microsoft's Bing has changed to "it's complicated."
5 New Year’s Resolutions for Paid Search in 2015
The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns,…
Page 5 of 37