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Bing.

Features, market share, and strategy from Microsoft search. 985 articles
Latest in Bing

Bing Snapshots First to Bring Advanced In-App Search to Users

This fall, Bing will become the first search engine to publicly share its knowledge graph, helping developers improve their apps by allowing people to search without leaving them.

By Mike Obrien · 21 Aug 2015

Mobile

Is Pinterest a Dark Horse in Mobile Search?

Though Pinterest isn't a search engine, new stats from eMarketer show that the platform, which two-thirds of people use in-store, could be…

By Mike Obrien · 19 Aug 2015

PPC

Winter is Coming: How to Prepare for Holiday 2015

The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini…

By Kelly Wrather · 17 Aug 2015

Analytics

Bing to Improve Merchant Center

Upcoming enhancements to Bing Merchants Center, which creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater…

By Mike Obrien · 12 Aug 2015

Industry

Bing Launches Marketplace Trends Site to Help Targeting

Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as…

By Mike Obrien · 07 Aug 2015

Industry

Partnership Rewards Seahawks Fans for Searching with Bing

Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a…

By Mike Obrien · 05 Aug 2015

Industry

Could Microsoft and AOL Take on Google and Facebook?

To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.

By Mike Obrienyuyu Chen · 03 Aug 2015

Industry

Bing Tests Emoji Keyboard

Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard.

By Mike Obrien · 31 Jul 2015

SEO

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is…

By Jay Taylor · 28 Jul 2015

Industry

Bing to Prohibit Multiple Display URL Domains Under the Same Ad Group

Bing has made an amendment to its advertising policy to prohibit advertisers from putting multiple display URL domains under one ad group.

By Yuyu Chen · 24 Jul 2015

Industry

Bing Native Ads Combines User Intent, Native Experiences

When Bing Native Ads is made broadly available later this year, it will allow advertisers to target user intent data both in…

By Mike Obrien · 20 Jul 2015

Local

Local Sources Teach Bing Users About Their New Neighborhood

Bing has made it easier for mobile users to navigate a new neighborhood.

By Yuyu Chen · 17 Jul 2015

Analytics

CPC Growth Is Down – But Not on Smartphones

Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has…

By Mike Obrien · 16 Jul 2015

Industry

Bing Data Reveals Purchase-Powerful Audience

New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends…

By Lisa Raehsler · 15 Jul 2015

Mobile

Mobile Search Spend Increases 71 Percent From Last Year [Study]

According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.

By Mike Obrien · 14 Jul 2015

Industry

Bing Ads Improves Age and Gender Targeting

Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers…

By Emily Alford · 08 Jul 2015

SEO

Baidu Follows Google and Abandons Organic Search Query Data in HTTP

Baidu has followed Google and Bing by abandoning the practice of including organic search query information in the http referrer.

By Gordon Choi · 08 Jul 2015

Local

Bing Redesigns Maps for Better User Experience

Based on user feedback, Bing has developed fresh updates for Maps.

By Yuyu Chen · 07 Jul 2015

PPC

Using Third-Party Data for Smarter Digital Marketing Strategy

Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by…

By John Gagnon · 07 Jul 2015

SEO

Becoming Linkable: What Would They Link To?

When developing link building strategies it is very interesting to see what particular websites have already linked to in the past.

By Peter Van Der Graaf · 06 Jul 2015

Industry

Yahoo Powering Search Results with Google

Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search…

By Emily Alford · 02 Jul 2015

SEO

Bing Livens Up Homepage With Audio Tools

The Microsoft search engine has spruced up its homepage by adding an audio button in addition to its interactive, panoramic screen images.

By Yuyu Chen · 25 Jun 2015

Mobile

Bing Revamps Rewards Program on Mobile

Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks.

By Yuyu Chen · 23 Jun 2015

Mobile

The Final Hurdle Is Cleared – Apps Will Replace Websites

Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry…

By Dan Cristo · 23 Jun 2015

Social

Putting Your Product Feed to Work Across Search and Social

Product Listing Ads are key for retailers - not just through Google and Bing campaigns, but across social platforms like Facebook, as…

By Kelly Wrather · 23 Jun 2015

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