Bing Follows Google’s Lead and Launches Shopping Campaigns

Surprise, surprise – Bing rolled out Shopping Campaigns for a select number of its advertising customers yesterday.

Similar to Google Shopping, which replaced Product Listing Ads last summer, Shopping Campaigns streamline Bing’s product ad process, making it easier for advertisers to manage their listings. Two notable enhancements include the ability to manage campaigns at scale using APIs and import Google Shopping campaigns.

Easier management, including an intuitive hierarchal structure to organize products to bid on, allows marketers to view their catalog data within the campaign’s user interface and use settings to prioritize across campaigns. Bing Shopping Campaigns also offer more performance insights, including competitive intelligence that uses benchmark data to drive better optimization.

Bing Ads customers are welcome to reach out to their respective account managers if they’re interested in beta testing. The search engine anticipates its Shopping Campaigns will be available for all U.S. customers this summer.

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