ThreadWatch release that shows Microsoft has purchased DeepMetrix, a Web analytics company. The purchase is to enable Microsoft to “deliver new Web analytics applications in future releases of Microsoft adCenter.” Last year Google acquired Urchin, and then renamed it to Google Analytics in November and began AdWords integration soon after. Microsoft will possibly do the same.
Microsoft Acquires DeepMetrix To Enhance adCenter Metrics
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreIs user data truly protected in the Google Analytics universe?
After the GDPR breach in Italy, France, and Austria, here's a closer look at data analytics and factors marketers need to be mindful of
Seven Google alerts SEOs need to stay on top of everything!
Smart ways to get ahead of competition, prevent a reputation crisis, fix a traffic drop, and do much more (without getting overwhelmed)
Guide: How to effectively incorporate customer journey mapping into your marketing strategy
A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success.